Garment dyed for a vintage look, the Terry classic is a lightweight looped back fabric. We used an enzyme and softener wash to break it in even more.

Rugged apparel made from the finest fabrics. Comfortable, durable clothes and versatile gear. Redefining: Normal.

The Normal Brand

Classic Terry Popover Hoodie

Color

Size

Men's Shirts

Garment dyed for a vintage look, the Terry classic is a light weight looped back fabric. We used an enzyme and softener wash to break it in even more.

Classic Terry Crew

Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener. This pullover will be the softest, most comfortable addition to your closet.

Puremeso Crew Pullover

Shopping for someone else but not sure what to give them? Give them the gift of choice with The Normal Brand gift card.
Our gift cards are entirely digital, and will be emailed to you upon completion of purchase.
If you'd like to order a gift card in a custom amount, please contact us.

Normal Brand Gift Card

Men's Clothing

For when it's too hot for denim, this is the shirt. Tortoise buttons give it a sophisticated twist.

Chambray Button Down Shirt

Round neck easy tee, featuring a round shirttail hem for a subtle feminine edge along with multicolored chest print. Throw this on with virtually anything for a simple, casual look that's just polished enough for the office. Or just add TNB leggings: Yeah, we thought this was our favorite option too.

Chest Script Round Hem T-shirt

High-neck cut tank top with overlapping back petal pieces for a dynamic multi-wear fit and small TNB graphic running along the side of the front hem. Tie it up with your favorite TNB leggings to enjoy a more fitted look with a keyhole back opening or leave it down for a relaxed fit and super subtle open back effect.

Fine Print Cross Back Tank

In the lake or working out, this short is ready for anything you thow at it. Complete with a zipper pocket to hold your keys and keep you on the go.

Heathered Hybrid Shorts

Men's Shorts

This light and airy button front top offers big feminine energy, so naturally we like it best with our favorite jeans. It's called balance. This soft cotton top will quickly enter your weekly outfit rotation.

Midsummer Blouse

Blouses

High-waisted full length legging crafted in LA with sweat-wicking, compression fabric. This is your go-to legging to wear from couch to workout. Our bold and bright graphic on side leg is for work or play with a no nonsense edge.

Normal Brand Legging

Men's Bottoms

This short is the only trunk you need this summer. Skimming right above the knee with a drawstring waistband ensures the perfect fit.

Apollo Trunks

High-waisted full length legging crafted in LA with sweat-wicking, compression fabric. This is your go-to legging to wear from couch to workout. Our feminine statement graphic wrapping around bottom leg will make you feel ready to take on whatever comes your way.

Script Legging

The workout short for all day every day. From the silicone drawstrings to the heat transfer bear, this short has been constructed for everything you got. The heathered fabric is a great color addition to your closet.

7 Bros Workout Short

We made some short trunks. 5" inseam to be exact. Now you are ready for any lake or beach day that requires a little more flair.

Button Front Trunks

Our Normal trunk is back in a stripes. Pops of color on the logo and trim make this the perfect trunk for the summer.

Normal Stripe Trunks

Stick with your favorite brand. These stickers are made from rugged laminated vinyl to protect them from weather and sunlight.
Size: 3" x 3"

Circle Logo Sticker

Title

Men's Accessories

We couldn't let the boys have all the fun, we needed some cute, normal swimwear for ourselves. Especially something that offers some versatility. Match this mid/low rise bottom with the top, or invert it to create a mix and match look. Good thing they're reversible; no one has to know you actually only packed one suit for the whole trip.

Reversible Normal Bottoms

Men's Swim

We couldn't let the boys have all the fun, we needed some cute, normal swimwear for ourselves. Especially something that offers some versatility. We wanted a onepiece that could be worn to a family pool day but also something you'd pack to Lake Michigan with your girlfriends. This style can be worn snapped or unsnapped and offers the perfect amount of coverage all over--not too much, not too little.

Henley Onepiece

We couldn't let the boys have all the fun, we needed some cute, normal swimwear for ourselves. Especially something that offers some versatility. Match it with the bottom, or invert it to create a mix and match look. This top offers good coverage with a hint of sexy.

Reversible Notch Top

Besides just wearing Normal, there are other things that need to be done to keep our guy looking sharp. Use this dopp kit to bring everything you need to get that job done no matter where your lifestyle takes you.

Normal Dopp Kit - Navy

We couldn't let the boys have all the fun, we needed some cute, normal swimwear for ourselves. Especially something that offers some versatility. Match it with the bottom, or invert it to create a mix and match look. The triangle shape is a no-brainer and looks great with both of our bottoms styles.

Reversible Triangle Top

Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest features welt pockets and a center zipper binding crafted with rib fabrication.

Teddy Zip Vest

Women's Vests

Normal Dopp Kit

We couldn't let the boys have all the fun, we needed some cute, normal swimwear for ourselves. Especially something that offers some versatility. Match this with either of our tops, or invert it to create a mix and match look. You can do both with these reversible bottoms. With a high waisted band, subtly high cut leg, and cheeky bottoms, you will be living in these this season.

Reversible Hi-rise Bottoms

Stick with your favorite brand. These stickers are made from rugged laminated vinyl to protect them from weather and sunlight.
Size: 1.75" tall x 4" wide

Built By Brothers Sticker

Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim or our Surplus Pant. You can't go wrong with this timeless piece.
Models¬†shown are wearing¬†a¬†size¬†Small.

Two Snap Tank

Men's Tank Tops

Perfect for gifting, stocking-stuffers, or keeping for yourself (we won't tell!) Our knit beanies will keep your head warm and comfortable all season long. The embroidered Bear gives it that perfect Normal Brand touch.

Original Knit Beanie

Men's Hats

This jersey fabric is a cotton polyester blend that is washed for softness.

Rtm Long Sleeve T-shirt

This low profile cap has a curved brim and an American flag on the side. The staple hat is a classic style for everyone.

Patriotic Performance Cap

We wanted a pant that can get beat up, but will always keep you comfortable. The stretch allows the pant to move with you, and we washed them down to make it your most comfortable rugged pant. The fit allows room through the thigh with a slight taper at the bottom for a stylish, but comfortable look.