This super-soft fleece hoodie is your pull out of the closet and feels like home every single time. We used a cotton and polyseter blend for its recovery, durability, and inherent comfort. Then we added a garment softener to break it in even more. The wash has a vintage worn out look that gets better with age.

Rugged apparel made from the finest fabrics. Comfortable, durable clothes and versatile gear. Redefining: Normal.

The Normal Brand

Clay Fleece Pullover

Color

Size

Men's Shirts

This long, luxuriously sherpa-lined coat is here for all your fall outerwear needs. It zips down from the top, but also up from the bottom to avoid the dreaded "getting-in-to-your-car-bunches".

Puremeso Sprinter Coat

Women's Coats

Our Hamlin Jersey fabric is a cotton/poly blend that gets better with age. It's the definition of a better basic and each season's iteration makes the feel softer.
Models¬†shown are wearing¬†a¬†size Medium.

Hamlin Jersey Classic Long Sleeve Henley

Henley Shirts

Light and breezy, chic and comfortable. What more do you need in a dress? This style features a midi length and shirttail hemline with plunging V neckline.

Deep V Button Thru Dress

Women

This style is a new take on a V-neck with a touch of TNB style that you know and love. The double raw edges, rolled hem sleeves, and seaming details make this a statement 'worn-in' tee alone or layered under your favorites.

Rough Edges Tee

This lightweight v-neck top features a functional button front detail and a feminine flutter sleeve. Just add denim. We made it in two colors because we knew one wouldn't be enough for all the outings we're ready for this spring.
Models¬†shown are wearing¬†a¬†size¬†Small.

Button Thru Short Sleeve Top

Sleeve Tops

Say hello to our new denim. These rigid mid-rise jeans get better with every wear and offer our slim-straight fit through the leg, making this a closet classic.

Mid-rise Normal Jean

This is for those days when you want to dress cute, but without all the effort. Our Bell Sleeve Romper, featuring dainty button details and pockets, will make you look put together all by itself. Just add shoes. We love this style with a boot!

Bell Sleeve Romper

They're here! The boyfriend-cut versions of the men's wovens you've been asking about for ever. This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. The Mountain Overshirt was intended to be taken anywhere-- running errands in the city or finishing farm chores. It's finished off with an acid wash for a perfectly imperfect vintage look.

Mountain Shacket

A classic staple tee with a touch of TNB style that you know and love. The hand-distressed neckline and hi-low shirttail hem elevate this from "just another tee" to your "only tee."

Long Sleeve Shirttail Pocket Tee

Your go-to vintage wash tank dress. Featuring cool details like the 2-snap mini placket and back slit, you won't want to wear anything else this season. Pair with white sneakers and our trucker jacket and you're out the door chic.
Models shown are wearing a size Small.

Two Snap Midi Dress

Inspired by classic Military field coats, our Boyfriend CPO Shacket is a great all-season layering piece with classic essence. This can be styled with nearly anything from our TNB leggings, to denim shorts and is a perfect balance of casual cool & femme.
Models¬†shown are wearing¬†a¬†size¬†Small.

Boyfriend Cpo Shacket

Athletic-influenced cocoon shaped throw-over cardigan made in LA in our buttery soft French Terry. This item pairs perfectly with our leggings when you're on your way in or out of a workout, but can be easily worn with your favorite jeans any day of the week.
Models¬†shown are wearing¬†a¬†size¬†Small.

Cocoon Cardigan

Easily the most important item in everyone's closet. You're looking at the only jacket you'll need during the warmer months. Throw this on over your workout attire, a dress, or your denim for a complete Canadian tuxedo - we've got you covered, literally.

Women's Denim Trucker

Say hello to your newest little white dress. Perfect for brunch with the girls, shopping with friends, or a casual date outfit. This is the dress that is ready for anything.

Bell Sleeve Mini Dress

When a dress and pants combine, you have our Utility Jumpsuit. Made with pockets for style and functionality, elastic on the back waistband, and a tapered leg fit. Prepare to get a lot of compliments on this piece.
Models shown are wearing a size Small.
*Do not dry clean

Utility Jumpsuit

Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette through the leg: TNB's version of the mom jean. As inferred from the name, the length will skim your ankle for the perfect summer styling.

Hi-rise Ankle Skimmer

We love the sleeve length and fit of this shirt. Think chic, but comfy. This is the shirt for you.
Models shown are wearing a size Small.

Skipper Camp Shirt

This tea length dress is a timeless silhouette that features a functional front placket with horn buttons. Another TNB team favorite, we're wearing this with white sneakers and a rancher hat and going pretty much anywhere in it.
Models shown are wearing a size Small.

Short Sleeve Tea Dress

The most necessary shirt you will need this season. Made with our cotton chambray fabric and finished with a softener wash, you won't want to take this shirt off. Featuring a relaxed fit and tortoise button details, this shirt is ready for any occasion.

Chambray Boyfriend Shirt

What's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering piece to elevate any outfit. You can thank us later.
Models¬†shown are wearing¬†a¬†size¬†Small.

Two-way Button Down Cardi

A classic staple tee with a touch of TNB style that you know and love. The double raw edges and hand-distressed neckline elevate this from "just another tee" to your "only tee."

Classic Short Sleeve Pocket Crew

Pants you can breathe in, but still looks stylish. Featuring a paperbag waist and a self fabric belt, these are easy to pair with anything.
Models shown are wearing a size Small.

Surplus Pants

This shirt is constructed from a slub fabric giving it a rugged, durable, yet lightweight feel. Oversized through the body and tapered through the sleeve, this is the ultimate boyfriend shirt.
Models shown are wearing a size Small.

Skipper Boyfriend Shirt

Just wait until you get your hands on these pants. One wear and you won't want to take them off. We liked this fabric so much, we used it a couple times.
Models¬†shown are wearing¬†a¬†size¬†Small.

Lounge Terry Pant

This 4-button sweater is acid-washed to give it that perfect worn-in and vintaged look. Pair it with chinos for a polished-yet-rugged look, or dress it down with jeans for those casual fall days.

Stone Wash 4 Button Sweater

We love our henleys, and we love our hoodies. We combined the two and made something great.

Henley Hoodie

Hoodies

There's no such thing as too many hoodies, and this is the ultimate comfort piece. Made with our favorite terry fabric, we would consider this hoodie...essential.
Models¬†shown are wearing¬†a¬†size¬†Small.

Essential Terry Hoodie

Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the road in that picture. Pro Tip-- Throw this over any of our swimwear as a cute cover up and kick it up a notch by wearing off the shoulder.

Roadtrip V-neck Sweater

Men's Sweaters

Rep TNB in this super-soft fleece hoodie. The graphics are printed with self-cracking ink to give each hoodie a perfectly imperfect vintaged look.