Inspired by classic bomber styling with a modern twist, the cotton / nylon / spandex blend has two way stretch properties and a great tough. We love the color blocked detail on this style. A new favorite.

Rugged apparel made from the finest fabrics. Comfortable, durable clothes and versatile gear. Redefining: Normal.

The Normal Brand

Puremeso Bomber Jacket

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Men's Shirts

This 100% cotton light weave shirt is perfect for a casual day. We washed it for softness and comfort and reinforced the buttons for longevity.

Nikko Button Up Shirt

Lightweight, brushed, and crazy soft. We liked it so much we've brought this back four falls in a row. Oh, and it's named after our brother, Conrad. He would be mad if we didn't mention that.

Conrad Plaid Button Up Shirt

We use a melange fleece that keeps you warm and doesn't wear you down. This has been a staple product of ours since the beginning, and we keep bringing it back every year. The double pockets and metal accents give the vest some style, but we really think you will love how you can wear this literally anywhere.

Lincoln Fleece Vest

Men's Vests

One of our personal favorites - this versatile hoodie works as a layering piece or stands strong on its own with sleeve panel details, a shirttail hemline, and sewing craftsmanship.

Puremeso Shirttail Hem Hoodie

Men's Hoodies

This simple wool blend sweater is just what you need to strengthen your sweater-game this season. The hi-low hem and side slits elevate this classic to chic, and the mock neck will keep you cozy even when the winter wind blows.

Cable Mock Neck Sweater

Men's Sweaters

Our waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garrett King, we wanted to design a bag that you could take anywhere and not have to worry about it standing up to the test. Garrett travels around the world and battles mother nature to get the perfect photos. Our bag will hold everything you need for a quick trip to the gym or deep into the wilderness.

Garrett Weekend Bag - Tan

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Men's Bags

This laptop bag will carry your laptop… and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ease, and stylish leather and zipper details.

Utility Laptop Bag - Tan

This super soft solid is 100% twisted cotton flannel, and the single chest pocket bumps the style factor up to eleven.

Twisted Yarn Button Up Shirt - Blue

Men's Blue Shirts

Our best fabric is a lightweight cotton, polyester, and stretch blend. It's washed down for a soft, smooth, cool feel. This polo is ideal for your every day needs. You'll wear it golfing, grilling, googling.

Active Puremeso Polo

Men's Polos

We used a polyester/spandex blend that creates a much more durable feel than your typical workout gear, while still giving this pullover the stretching and moisture wicking characteristics you need when you're breaking a sweat.

Performance Quarter Zip Pullover

For when you need something just a little more cozy-- this is the hoodie for you. Made from luxuriously soft Puremeso fabric and with a slightly oversized boyfriend fit, you'll never want to take this hoodie off.

Puremeso Boyfriend Hoodie

Hoodies

We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bear logo out there with him in a high quality, comfortable trunk. Enjoy.

Normal Trunks

Men's Bottoms

100% cotton knitted to a nine gauge which measures the number of stitches in one inch of fabric. Plaited jersey is a special knit construction that uses the addition of a second yarn within the same stitch. The second yarn is a different color that gives the unique multi color look.

Jimmy Quarter Zip

Our Puremeso fabric in a silhouette that screams comfort. The garment wash and silicone finish give it the handfeel we are known for. We designed it with a crossover hood and kangaroo pocket and added small pops of color so we hit the right details.

Women's Puremeso Hoodie

This low profile cap has a curved brim and a structured front to hold its shape. The staple hat is a classic style for everyone.

Leather Patch Trucker Cap

Men's Hats

Need a button down, but want to feel like you're still in bed? This is the shirt. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener. It's comfort classied up.

Puremeso Acid Wash Button Up Shirt

Your new office-to-bar shirt. Cool colors, conservative pattern, and a soft wash. We double brushed this cotton woven for extra comfort. We double needled the seams for reinforcement, and named it after a guy with strong convictions, but a softie at heart.

Stephen Button Up Shirt

Our best fabric cut into a classic style. It makes a lot of sense.

Active Puremeso Short Sleeve Button Down Shirt

Mid-rise buttery soft french terry short designed to fit all your lounging needs, but also to accommodate when casually on the go. The fabric and silhouette work together to make this a very breathable piece and features a drawcord at waistband to adjust to your needs. You'll want to wear these all the time. Even on laundry day.

Every Day Short

Round neck easy tee, featuring a round shirttail hem for a subtle feminine edge along with a favorite distressed pocket graphic. Throw this on with virtually anything for a simple, casual look that's polished enough for the office. Or just add TNB leggings: Yeah, we thought this was our favorite option too.

Hq Round Hem T-shirt

100% cotton and garment dyed, this is your perfect Spring polo. It’s a classic style made in our most breathable and easy care slub cotton.

Vintage Slub Pocket Polo

Our best fabric in a classic cut. It's the ideal every day shirt for the guy who demands comfort and performance.

Active Puremeso V-neck T-shirt

Our Puremeso fabric in a silhouette that screams comfort. The garment wash and silicone finish give it the handfeel we are known for. We added small pops of color so we hit the right details.

Women's Puremeso Joggers

Men's Sweatpants

High-waisted 7/8 length legging crafted in LA with sweat-wicking, compression fabric. This is your go-to legging to wear from couch to workout that makes a little more of a bold statement. This cool blue colored graphic is sure to make a statement in your next sweat sesh.

Normal 7/8 Legging

This denim shirt is a timeless classic, and the perfect layering piece for any fall wardrobe. Pair it with a tee, layered under a sweater, or just worn on its own. It'll make sure you're hayride and orchard-trip ready.

Danny Denim Button Up Shirt

Men's Denim Shirts

100% cotton and garment dyed, this is your wear-me-every-single-day short sleeve pocket tee. It’s a classic style made in our most breathable and easy care slub cotton.

Vintage Slub Pocket T-shirt

Classic and comfortable, this quarter zip sweater is the perfect fall staple. The waffled texture adds some interest to a timeless silhouette, and the cotton/poly blend will keep you warm and comfortable all season long.

Waffle Knit Quarter Zip Pullover

The perfect short in our best fabric. For lounging or working out, it's all in the details. The reflective zipper tape is a great statement on this ultra soft fabric. The inner drawstring waistband will make sure it fits just right every day.

Puremeso Gym Short

Men's Activewear

This super-soft fleece hoodie is your pull out of the closet and feels like home every single time. We used a cotton and polyester blend for its recovery, durability, and inherent comfort. Then we added a garment softener to break it in even more. The wash has a vintage worn out look that will get better with age.