Your favorite jacket is back again for its third season in colors you've loved (and some new ones, too). It's fully lined with our awesome mountain flannel fabric. This is a statement piece ready to live in your closet for years.

Rugged apparel made from the finest fabrics. Comfortable, durable clothes and versatile gear. Redefining: Normal.

The Normal Brand

Flannel Lined Twill Shirt Jacket

Color

Size

Men's Flannels

100% cotton and garment dyed, this is your perfect henley. It’s a classic style made in our most breathable and easy care slub cotton.

Vintage Slub Henley

Henley Shirts

When we started the company in our parents' basement, we had one shirt: the Puremeso Henley. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this shirt will be the softest, most comfortable addition to your closet. Dress it down with jeans or chinos, or layer it up with a sweater or jacket for chillier fall days.

Puremeso Raglan Henley

We picked a seven gauge yarn with a nep effect for its classic detailing. The wool and nylon blend gives it a warm and soft feel, perfect as a winter staple.

Kennedy Spec Crew Sweater

Men's Shirts

We are dressing up extreme comfort. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this jacket is ideal for an extra layer in the office or over a T for a casual look.

Puremeso Blazer

Made of our custom cotton/polyester/spandex blend fabric, garment washed and finished with a special softener, this quarter zip will be the softest, most comfortable addition to your closet.

Puremeso Quarter Zip Pullover

We've breathed a little femininity into our classic quarter zip and crafted it with rib side panels to subtly compliment your shape. This Puremeso staple item can go with you anywhere this fall, whether its alone or layered under our cozy teddy vest.

Women's Puremeso Quarter Zip Pullover

Women's Tops

Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons along the left shoulder and it can be worn straight to family dinner and then back out to a friend's Christmas party.

Elena Crewneck Sweater

Men's Sweaters

Inspired by classic hunting jackets, we use a wool blend for the shell. To update it and add the comfort we demand, we lined it with our best brushed plaids. Then we washed it down to make it your most comfortable piece of outerwear.

Brightside Flannel Lined Jacket

Men's Jackets

This retrofit crew in our lightweight Puremeso is your go-to to add an element of cool to any basic outfit. This style features just the right amount of contrast color shoulder panels and a belt grazing throwback fit.

Puremeso Retro Stripe Crew

We wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable dress ever. The best part is how easy it is to style: pair with boots for a polished autumn look, and it also looks killer with a men's woven at your waist and your favorite sneakers. This mid-thigh length dress features a sweatshirt-like relaxed fit and side panel rib details.

Puremeso Weekender Dress

Women

This heavy jacket was inspired by cold winter weekends wandering around Chicago. We used a heavy gauge knit to give the wool blend sweater a chunky look, but lined it with sherpa to give it a cozy blanket-feel.

Sweater Jacket

Our Hamlin Jersey fabric is a cotton/poly blend that gets better with age. It's the definition of a better basic and each season's iteration makes the feel softer.

Hamlin Jersey Hoodie

Nothing says "fall" like corduroy and sherpa. This jacket is stylish enough to complete your look on the way to class or work, but is hearty enough to keep you warm on that hayride.

Demi Corduroy Jacket

This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off with an acid wash for a perfectly imperfect vintage look.

Mountain Overshirt

The classic dilemma: you know it will be chilly at that bonfire this weekend, but you still want to look good. Hoodie or dress? Why not both? The double layer hood and extremely soft Puremeso fabric will keep you warm and comfortable. Pair it with leggings and boots (for that bonfire) or with leggings and sneakers for those errand running days.

Puremeso Shirttail Hood Dress

We're switching it up and giving you a retro styled henley in the same great fit and fabric as our LS Active Puremeso Henley because the start of a new decade is making us feel nostalgic.

Active Puremeso Retro Henley

This jersey fabric is a cotton polyester blend that is washed for softness.

Mountain Bear Long Sleeve T-shirt

Jaspe cotton is created when different colors of cotton yarn are woven together. The end result is a fabric with various colors running through it. We love the almost faded affect it gives. We used a softener wash to give it that feel we are known for.

Jaspe Yarn Plaid Button Down Shirt - Grey

You asked for them, so you got them. These are the most comfortable joggers you'll ever wear. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, put these on and you won't take them off.

Puremeso Joggers

Men's Sweatpants

Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this second layer will be the softest, most comfortable addition to your closet.

Puremeso Button Popover

This jersey rib is a cotton polyester blend with a corded effect. The ribbed nature and polyester blend smooths down the feel of the knitted texture to be super soft. It's one of our favorite fabrics for the fall.

Roll Hem Button Pullover

We re-engineered Puremeso for hot weather, and are so pumped for you to get your hands on it. Lightest weight yet-- breathable, soft cotton, polyester, and stretch-- this fabric delivers every single time.
Models¬†shown are wearing¬†a¬†size Medium.

Active Puremeso Long Sleeve Henley

Our best fabric cut into a perfect henley. It makes sense.

Active Puremeso Henley

Our mid profile caps have a structured front and curved brim, but still hold their shape. There’s a built-in athletic sweat band for comfort and to absorb any sweat.

Circle Patch Performance Cap

Men's Hats

This overshirt is made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener. It's a one of a kind second layer.

Puremeso Overshirt

Our Jasper shirts are woven out of jaspe yarns which give each style a unique color effect, resulting in a great vintage look made out of classic spring colors.

Jasper Short Sleeve Button Down Shirt

We're just gonna come out and say it-- this is the most necessary and comfortable shirt there is and you probably need it. This henley features a casual drop shoulder, and a perfect-for-layering round hemline, as well as a center front snap placket; making it an elevated, however normal staple item.

Puremeso Snap Henley

This shirt is constructed from a slubbed fabric, giving it a rugged, durable, yet lightweight feel.

Skipper Short Sleeve Button Down Shirt

The sister style to our extremely popular Puremeso Weekender Dress. This dress offers pops of bold fall color and a vintage baseball sleeve look to add the perfect stand-out piece to your fall wardrobe.