Meet your new travel bestie! O ur brand new classic backpacks are designed to fit ALL of your essentials with a spacious 29L main compartment, front pouch pocket and a side water bottle holder so you can stay hydrated on the move! Last but not least, we added a vintage Pura Vida patch to match the retro tie-dye print that is 100% unique to every backpack!!

Founded in Costa Rica, each purchase helps provide full-time jobs for artisans worldwide! Shop Pura Vida for the latest handmade bracelets and accessories.

Pura Vida Bracelets

Tie-dye Classic Backpack

Title

Backpacks

Pastels are always in season when it's for Disney Daisy Duck! Our new Daisy Duck Seed Bead Bracelet comes in a light purple bitty braid and soft yellow and pink seed beads sitting around a dainty daisy charm that's perfect for stacking! © Disney

Disney Daisy Duck Seed Bead Bracelet

Charms

Wear your sign on your sleeve with our Enamel Zodiac Bracelet! Each astrological design features a reversible silver charm, with your zodiac symbol on one side and your sign on the other!

Aquarius : January 20 – February 18

Pisces : February 19 – March 20

Aries : March 21 – April 19

Taurus : April 20 – May 20

Gemini : May 21 – June 20

Cancer : June 21 – July 22

Leo : July 23 – August 22

Virgo : August 23 – September 22

Libra : September 23 – October 22

Scorpio : October 23 – November 21

Sagittarius : November 22 – December 21

Capricorn : December 22 – January 19

Enamel Zodiac Charm

Sign

Who doesn’t love this iconic Australian animal?! Our new Koala Charm bracelet features a bitty braid design with an adorable hanging koala charm, and comes in a silver or rose gold finish. For each bracelet sold, 5% of the purchase price* will be donated to World Wildlife Fund in support of its mission to conserve nature and reduce the most pressing threats to the diversity of life on earth, including projects that help protect koala habitats.
*Donations will be made through September 2022, with a minimum guarantee of $100,000. If you'd like to learn more about our charity donations, click here.
©2020 DCL. WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved.

Koala Charm

Color

Everyone’s crushing on our Heart Slider Bracelet! This delicate silver style features colorful seed beads and an enameled heart charm, with a slider design for a fully customizable fit.

Heart Slider Bracelet

Bracelets

Show your support for all the strong ladies in your life with our Breast Cancer Awareness Charm Bracelet! This pretty pink bracelet features a silver breast cancer awareness ribbon charm—perfect for stacking with your Boarding 4 Breast Cancer Original Bracelet! For each bracelet sold, we’ll donate 5% of the purchase price to Boarding 4 Breast Cancer, a nonprofit foundation that advocates for early detection and a healthy, active and sustainable lifestyle as the best means for preventing breast cancer. If you'd like to learn more about our Charity donation percentages, click here.

Breast Cancer Awareness Charm

Color meets cowrie with the Pink Cowrie Seed Bead Bracelet! A pink enamel cowrie charm sits tucked between some black and white seed beads that absolutely *need* to be paired with our Glow For It Anklet Pack!

Pink Cowrie Seed Bead Bracelet

Calling all ocean lovers! Our new Jellyfish Charm Bracelet is the perfect way to show your love for these amazing creatures while protecting their habitat—the ocean! For each bracelet sold, 5% of the purchase price* will be donated to the Surfrider Foundation , a nonprofit dedicated to the protection and enjoyment of the world’s ocean, waves and beaches.
* If you'd like to learn more about our charity donations, click here.

Jellyfish Charm

Our Heart Hair Barrette is giving us *serious* heart-eyes. Available in Rose Gold and Silver, this barrette is the perfect match for any outfit. Use it to pin back your hair (or to compliment your cute updo) on your next date night or girls night out.

Heart Hair Barrette

Hair Clips

Tell ‘em how you really feel with our Eye Love You Bracelet! This quirky design comes in two string hues—white and winterfresh—with dangling eye, heart and ‘U’ charms that send the sweetest little message.

Eye Love You Charm

Turning your favorite candy colors into jewelry one Candy Coated Cowrie Slider Bracelet at a time! This silver bracelet features super cute colored beads plus a baby blue enamel cowrie shell that will bring extra good vibes this summer!

Candy Coated Cowrie Slider Bracelet

Wear this classic Original Bracelet with pride knowing it’s not only handmade and waterproof, but also supports an amazing cause! For every bracelet sold, we’ll donate 5% of the purchase price* to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people, with a minimum donation of $25,000.
*If you'd like to learn more about our Charity donations, click here.

Pride Bracelet

Show your support for our brave service members and their families with our new For the Troops original bracelet! For each bracelet sold, 5% of the purchase price* will be donated to Semper Fi & America’s Fund, a nonprofit dedicated to providing immediate financial assistance and lifetime support to combat wounded, critically ill and catastrophically injured members of all branches of the U.S. Armed Forces and their families.
*If you'd like to learn more about our Charity donation percentages, click here.

For The Troops

A statement piece all on its own, the Rosarito Chain Bracelet is a major PV staple! With three loose mini disk chains in silver and gold all connected as one bracelet, you can easily pair this style with any summer look.

Rosarito Chain Bracelet

Show your support for our brave service members and their families with our new For the Troops braided bracelet! For each bracelet sold, 5% of the purchase price* will be donated to Semper Fi & America’s Fund, a nonprofit dedicated to providing immediate financial assistance and lifetime support to combat wounded, critically ill and catastrophically injured members of all branches of the U.S. Armed Forces and their families.
*If you'd like to learn more about our Charity donation percentages, click here.

For The Troops Braided Bracelet

Heading out for a fun day? Grab one of our new Mini Backpack, the perfect size for holding all your essentials while still looking mega cute! This mini backpack features a large main compartment, a front zipper pouch pocket, padded straps and a custom Pura Vida patch in a fun leopard print!

Leopard Mini Backpack

Bloom big with our Magnolia Charm Bracelet in the prettiest of pastels! This bitty braid design comes in silver and winter fresh or rose gold and baby pink paired with a magnolia charm and a polished pearl in the center.

Magnolia Charm

Our Shimmering Wave Bracelet is sure to make a splash, thanks to the sleek silver cutout charm and sparkly stone. Add this simple string style to your spring stack for a look that’ll really make waves.

Shimmering Wave Charm

We're back with another chaldecony stone charm bracelet but *better*! The new Riviera Charms Bracelet comes with a blue or aqua chaldecony stone plus mini starfish and natural conch shell charms that will bring the beach to you.

Riviera Charms Bracelet

The Double Layer Flat Coin Bracelet is a year-round staple! In silver or rose gold, you can't go wrong with adding this slider bracelet to any wrist stack.

Double Layer Flat Coin Bracelet

Need a beachy new bracelet? Oh, shell yes! Our Knotted Cowrie Bracelet is the perfect piece for all you beach babes, with a strand of mini cowrie shells that’ll up your seaside style.

Knotted Cowries Bracelet

Add some shimmer to your shore style with our Real Shell Bracelet. Available in two spring shades—fresh white and blush pink—this bitty braid design features a dangling charm with a 100% genuine shell filling.

Real Shell Charm

Spread your wings and up your style with our Butterfly in Flight Bracelet. This bitty braid design comes in two metal finishes and four string colors, with a gorgeous butterfly charm that’s perfect for the spring season.

Butterfly In Flight Charm

The Glowing Palms Pack is the ultimate glow up of the summer! With bright yellows and blues mixed with gold beachy details, you'll be able to spot this glowing pack from a mile away!

Glowing Palms Pack

What do you get when you combine Pura Vida's signature turquoise and Charli D'Amelio's fave colors? The multicolor wrist candy of our dreams! These rainbow heshi beads are not a want but a NEED.

Happiness Heshi Bead

Bringing one of our best selling charms to a wrist near you, the new Opal Charm Bracelet is making an entrance! Featuring an ever so sparkling opalescent charm in blue or white, this classic design is a must.

Opal Charm

Meet your new travel bestie! O ur brand new classic backpacks are designed to fit ALL of your essentials with a spacious 29L main compartment, front pouch pocket and a side water bottle holder so you can stay hydrated on the move! Last but not least, we added an exclusive Pura Vida patch to match the retro multicolor design that is 100% unique to every backpack!

Blue Tie Dye Classic Backpack

One way to make your favorite PV piece even more special? By customizing it with your own message! Our Engravable Double-Sided Bar Bracelet comes in two finishes—silver or rose gold. Plus, you can personalize both sides with a name, an important date, a special message or cute symbols!

Engravable Double-sided Bar Bracelet

Metal

Barrettes are back and they are *big*! The Tie Dye Bow Barrette comes in a soft stretchy fabric painted in a pretty pastel tie dye attached to a silver french barrette. Talk about the perfect statement piece!

Bow Hair Barrette

Dreaming of an outdoor adventure? Our Tahoe Style Pack is the next best thing.¬†This bracelet pack features exclusive mountain and arrowhead charm designs in a rustic color palette with burnt orange, smoky blues and deep teals.