Add some love to a locket with our Stone Heart Locket Necklace! This heart shaped locket comes in a romantic rose gold finish and a pearl inlay to make any love store shine!

Founded in Costa Rica, each purchase helps provide full-time jobs for artisans worldwide! Shop Pura Vida for the latest handmade bracelets and accessories.

Pura Vida Bracelets

Stone Heart Locket Necklace

Title

Necklaces

It doesn't get more dainty than the Satellite Chain Bracelet! Featuring a bitty braid bracelet in seafoam or white paired with two delicate chains and a clear glass stone detail that makes it all the way chic.

Satellite Chain Bracelet

Color

Bracelets

Shine like the sun in our Golden Word Bracelet. This marigold yellow, bitty braid design weaves in old-school alphabet beads for a bold look that’s an instant mood booster.

Golden Word Bracelet

Charms

Dance the night away with our new Havana Nights pack! Featuring a palm tree medallion charm, a delicate flamingo charm and our classic Malibu bracelet, this light and bright pack is a must-have for any vacay in the tropics!

Havana Nights Pack

Whether you live by the beach or just dream of a tropical vacay, our Cove Chain Bracelet will put you in a paradise state of mind. This perfect-for-layering piece comes in a silver or rose gold finish, with a strand of shell charms that are both bold and beachy.

Cove Chain Bracelet

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Deep Dive

Pura Vida stands in solidarity with the fight against racial injustice, systemic racism, and the historic oppression of the Black community. We continue to educate ourselves on how we can do more as a company and as individuals, and we encourage our community to do the same.
Show your support and solidarity with our Racial Justice Awareness bracelets. For each bracelet sold, 5% of the purchase price* will be donated to the NAACP Legal Defense Fund, America’s premier legal organization fighting for racial justice.
*If you'd like to learn more about our charity donations, click here.

Racial Justice Awareness Braided Bracelet

Our Project C.A.T. Charm Bracelet is the stuff of your wildest dreams! Set on a simple bitty braid band, it features a dangling, enameled tiger charm in a chic gold finish.
Pura Vida is partnering with World Wildlife Fund and Discovery, Inc. for the Project C.A.T. Collection. For each pair sold, 5% of the purchase price* will be donated to Project C.A.T., in support of World Wildlife Fund’s efforts to double the number of tigers in the wild. To date, Project C.A.T.’s support has helped WWF to conserve nearly 6 million acres of protected land across three countries. The funds raised through our collaboration will help to further this work, and ensure a healthy habitat for future generations of tigers.
*Donations will be made through September 2022, with a minimum guarantee of $100,000. If you'd like to learn more about our Charity donation percentages, click. If you'd like to learn more about our charity donations, click here.
©2020 DCL. WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved.

Project Cat Charm

Charli D'Amelio's fave Pura Vida bracelet in a bubble gum shade of pink! This classic hand woven style features a textured braid that lays perfectly flat against your wrist which makes it Charli's style of choice for stacking.

Pink Half Flat Woven Bracelet

We're catching major exotic vibes with our new Cowrie Hand Chain! This delicate hand chain loops around your finger and connects to a chain bracelet with tiny cowrie charms sprinkled in!

Cowrie Hand Chain

We had to have Charli D'Amelio design her own original of course - the bracelet that started it all! Hand-made, waterproof and perfectly unique... there are SO many reasons to love this OG Pura Vida style. Charli chose this sunny yellow shade because she wanted it to reflect her upbeat and positive attitude.

Happy Yellow

Two words: Charli. D'Amelio. Need we say more? If you're obsessed with the TikTok star like we are, then you're going to love this new influencer pack designed by the one and only, Charli D'Amelio!! It's ALLLL smiles here with this bright and playful stack featuring 5 bracelets full of sunshine! This highly anticipated best-seller features bright shades of yellow, pink and blue, and includes a super cute Beaded Bracelet, Happy Face Beaded Bracelet, and a smile ready ID Bar Bracelet! This stack is sure to be your own personal pick-me-up!

The Charli D'amelio Pack

Who doesn't love candy and cowrie shells?! Our Candy Cowrie Charm Bracelet comes with a single enamel cowrie shell in baby blue or pink attached to a classic bitty braid that's filled with sweetness!

Candy Cowrie Charm

Have a special cause, organization, sports team, charity or club you wanna support? Then raise some major $$$ with a custom Pura Vida bracelet! Use the super-fun customization tool above to test out cool color combos, then select your quantity (50-bracelet minimum), place your order and voila! You’ll receive totally unique, wax-coated, 100% waterproof bracelets—all adjustable from 2-5 inches in diameter. Our Original bracelets feature an iron-coated copper “P” charm while our Braided bracelets feature an iron-coated gold "P" charm.

Customize Your Bracelet

Style

Metal

In a sea of fish, be a shark with our new Shark Multi-Charm Bracelet! This winter fresh Bitty Braided bracelet features five delicate shark inspired charms including a shark, shark tooth, fishbone, opal charm and pearl charm bringing the deep sea to your fingertips!
For each Shark Week style sold, 5% of the purchase price* will be donated to Oceana, Inc. to help save sharks and protect the oceans, with a minimum donation of $50,000 by April 30th, 2023.
(C) 2021 Discovery
*If you'd like to learn more about our charity donations, click here.

Shark Multi Charm

Racial Justice Awareness

Our Shark Jaw Flat Woven Bracelet is the ultimate accessory for any shark lover! This jaw-dropping bracelet features an epic shark jaw charm set on one of our winterfresh Flat Wovens that could swallow anything whole!
For each Shark Week style sold, 5% of the purchase price* will be donated to Oceana, Inc. to help save sharks and protect the oceans, with a minimum donation of $50,000 by April 30th, 2023.
(C) 2021 Discovery
*If you'd like to learn more about our charity donations, click here.

Shark Jaw Flat Woven Bracelet

The newest style in our Wave collection is making a major splash! The Make Waves Charm Bracelet comes in two classic colors, with a bitty braid band and enameled coin charm. Stack it with other Wave styles for a truly killer look.

Make Waves Charm

Add a girly touch to any outfit with our Pearlized Heart Hair Pins. This two pack comes with rose gold pins and shimmering pearl hearts that give you an elegant look that will transcend time.

Pearlized Heart Hair Pins (set Of 2)

Hair Clips

Be one with the ocean in our Sea Turtle Swim Style Pack! This four-piece set includes a sea-inspired Original, a classic braided bracelet, a coin charm chain style and a super-detailed sea turtle charm with an iridescent pearl shell.

Sea Turtle Pack

Our Happy Face Slider Bracelet will turn that frown upside down! This made-to-stack style features a delicate silver chain and colorful seed beads, with a smiley face charm and slider design for a customizable fit.

Happy Face Slider Bracelet

Make your own waves in the Swell Charm Bracelet! An elevated charm in silver or rose gold sits between tropical blues, black and white, making the ocean extra dreamy.

Swell Charm

At Pura Vida, we believe everyday should be Earth Day. Help us show your love for Mother Earth all year ‘round with our our new Earth Love Charm Bracelet! Featuring our signature string band with an earth-engraved charm, it’s the perfect style to not only show your support, but also make an impact! For each bracelet sold, we’ll donate 5% of the purchase price* to One Tree Planted , a nonprofit focused on global reforestation and planting trees.
*If you'd like to learn more about our Charity donation percentages, click here .

Earth Love Charm

Our Chain Slider Bracelets are becoming a fan favorite and we're here for it! Featuring tiny beads and a delicate silver chain, this slider bracelet comes in this summer's neon yellows and blues.

Neon Chain Slider Bracelet

No bad days with this bracelet! This silver box chain bracelet is a show-stopper with an easy fit, adjustable slider clasp and a single sparkling stone. Engraved with Charli's signature phrase "all smiles here", this style is the perfect pick-me-up!

All Smiles Here Bracelet

Rep our classic pineapple logo with the Open Pineapple Bracelet! This simple string design comes in four spring shades and two metal finishes, with a dainty pineapple charm and shiny stone for a little sparkle.

Open Pineapple Charm

Bringing preppy aloha vibes with our new Cameo Charm Bracelet this summer! In baby pinks and icy blues, this bracelet features a cameo flower charm sitting pretty on a bitty braid.

Cameo Charm

Heading out for a fun day? Grab one of our new Mini Backpack, the perfect size for holding all your essentials while still looking mega cute! This mini backpack features a large main compartment, a front zipper pouch pocket, padded straps and a custom Pura Vida patch in plush teddy bear fabric!

Teddy Bear Mini Backpack

Backpacks

Go big or go home with the Grande Shell Charm Bracelet! Each shell sits in a pretty silver setting on a crystal clear blue bitty braided bracelet because no shell is too big when you're bringing the beach vibes.

Grande Shell Charm

Sink your teeth into our new Shark Jaw Charm Bracelet!  Featuring a detailed Shark Jaw Charm on a seafoam Bitty Braid, this jaw-dropping style is the perfect summer accessory!
For each Shark Week style sold, 5% of the purchase price* will be donated to Oceana, Inc. to help save sharks and protect the oceans, with a minimum donation of $50,000 by April 30th, 2023.
(C) 2021 Discovery
*If you'd like to learn more about our charity donations, click here.