The shade: Soft oxblood with a neutral undertone.
What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and vibrant berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Find clean makeup and cosmetics at ILIA Beauty. ILIA Beauty offers clean makeup that makes your skin look &amp; feel alive.

ILIA Beauty

Rosewood

Title

Lip Makeup

The shade: Real red with a cool undertone.

What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and classic berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

True Red

What it is: A clean, light-coverage, tinted mineral SPF 40 serum that boosts skincare benefits.

How it works: Your tinted SPF will never be the same. This first-of-its-kind formula fuses skincare, makeup, and sun protection into one easy step: a weightless serum that leaves your skin looking like skin. Features SPF 40 coverage with Non-Nano Zinc Oxide to safely shield skin from UVA, UVB, UVC, blue light and infrared rays.
Created with a blend of Hyaluronic Acids, plant-based Squalane, and Niacinamide, ILIA's Skin Tint evens tone, softens fine lines and imperfections, and dries down to a natural, dewy finish. And this super serum doesn’t stop there: it also creates a natural barrier for your skincare—sealing in hydration, plumping skin, and boosting any antioxidant effectiveness by 200%. Plus, it’s silicone-free, fragrance-free, chemical screen-free, oil-free, non-comedogenic, and safe for sensitive skin. This is SPF, made super.

Similar shades:
- True Skin Serum Foundation in Bonaire SF9.5 - True Skin Serum Concealer in Turmeric SC4.5
What else you need to know:
Size: 1 fl oz | 30 ml
Color: Kamari ST13

Awards: - Best Clean Foundation, Allure (2020) - Best Clean Foundation, Glamour (2020) - Best Makeup with Clean Sunscreen, Elle (2020) - Best Foundation, Byrdie Eco Beauty Awards (2020) - Hottest Launches of 2020, OK! Magazine (2020) - Best Tinted Moisturizer, Shape (2020) - Beauty Innovator Award, Refinery29 (2020) - Best Natural Skin Tint, Prevention (2021)
Currently only available to ship in the USA.

Kamari St13

Beauty & Wellness

What it is: A buildable wash of color for cheeks and lips—now with 12 swipe-and-go shades.
How it works: This creamy, multi-use formula comes in a twist-up stick for easy application on the go. No tools required: Simply swipe and blend for skin that looks and feels alive. Keep it simple with your favorite Multi-Stick shade, or mix, match, and layer to create a customized look. Available in both natural and luminous finishes.
What else you need to know: Size: 0.15 oz | 4.5 g
Awards: Oprah Beauty O-ward, Oprahdaily.com (2022) Best Blush, Allure's Readers' Choice Awards (2021) Beauty Crush Awards, HELLOGIGGLES (2020) Best Multi-Use, Byrdie's Eco Beauty Awards (2019)

Stella By Starlight

The shade: Neutral brown with a cool undertone.
What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and classic berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Marsala

Medium to dark with SPF 20.
With a blend of organic powders and oils, our talc-free SPF 20 formula nourishes and softens skin, while taking down shine thanks to a skin-texture, translucent finish. Formulated aloe leaf extract to keep skin feeling cared for, and passion fruit and rosemary oil to soothe and fight inflammation. Leaves skin’s surface shine-free, but enough of a lit-from-within luminosity to leave it looking healthy and glowing.
0.24 oz | 7g

Waikiki Run | Spf 20

Brown.
Our cleanly formulated (carbon black and cyclomethicone free) soft tip gel eyeliner glides effortlessly and allows you to blend out easily before setting. Once set, it stays put. Saturated and water resistant, this formula has the precision of a gel with the ease of a pencil.
0.01 oz | 0.4 g

Dusk

The shade: Violet with a cool undertone.

What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and classic berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Ultra Violet

Our Perfecting Buff Brush is a versatile tool that helps set complexion products faster. The densely packed bristles buff and blend both cream and liquid formulas seamlessly into the skin, creating a smooth finish.
All of our brushes are cruelty-free and easy to clean with mild soap and warm water.

Perfecting Buff Brush

The shade: Deep red with a neutral undertone.
What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and vibrant berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Tango

Light with neutral, cool undertones.

What it is: A clean foundation that weightlessly delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe leaf, rosehip, jojoba and marula oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.

Similar shades:
- True Skin Serum Concealer in Chicory SC1 - Super Serum Skin Tint SPF 40 in Bom Bom ST5
What else you need to know:
Size: 1 fl oz | 30 ml

Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Texel Sf3

The shade: Rustic Orange.
What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties that leaves lips soft, smooth and anything but sticky.
What else you need to know: Drench your lips in moisture, cushion them in comfort. Active levels of hyaluronic acid and a blend of powerful botanicals deliver deep hydration with each wear. Lips instantly feel fuller, smoother and softer with a natural, glossy sheen that blends to a wash of color. Experience a surge of smooth.
0.14 fl oz | 4.3 ml

Saint

Soft rose gold with pink pearl.
What it is: A clean and highly-pigmented liquid eyeshadow that transforms into a weightless, metallic powder.
How it works: Glides like a cream, dries like a powder. This liquid eyeshadow swipes on effortlessly and instantly locks in place without creasing. Sweep the cushiony wand along your eyelid for a bold metallic payoff, or gently blend it out for a more diffused wash.
Crafted with skin-smoothing Horse Chestnut Flower and antioxidant-rich Honokiol (Magnolia Bark Extract) for a 99% natural, water-based formula that doesn’t crease or budge.

0.12 fl oz | 3.5 ml

Mythic

Medium-dark tan.

What it is: A clean, talc-free, finely milled powder that delivers a natural bronzed look. Buttery soft textures blend easily and can build from a natural sun kissed glow to more dramatic payoff.
How it works: Sun kissed, with a silky-soft touch. This supremely blendable, matte powder is finely milled with a subtle sheen for a luminous finish, and a natural warmth that you can dial up in intensity for a stronger contour. Includes a built in mirror for easy, on-the-go application.

0.26 oz | 7.47 g.

Novelty

What it is: A clean and highly-pigmented liquid eyeshadow that transforms into a weightless, metallic powder.
How it works: Glides like a cream, dries like a powder. This liquid eyeshadow swipes on effortlessly and instantly locks in place without creasing. Sweep the cushiony wand along your eyelid for a bold metallic payoff, or gently blend it out for a more diffused wash.
Crafted with skin-smoothing Horse Chestnut Flower and antioxidant-rich Honokiol (Magnolia Bark Extract) for a 99% naturally derived, water-based formula that doesn’t crease or budge.
0.12 fl oz | 3.5 ml
Awards:
- Best Clean Eye Shadow, Glamour (2021) - Best Eyeshadow, Town & Country (2021)

Fresco

Medium dark with neutral undertones.

What it is: A lightweight, creamy concealer that delivers medium coverage with a silky, serum-like texture that blends seamlessly into the skin.
How it works: Enriched with stabilized vitamin C and albizia julibrissin bark extract, True Skin Serum Concealer protects the skin from free radicals and environmental damage while helping to firm, soothe and nourish the skin’s surface. Mastic, a resin from a tree that grows on the Greek island of Chios, works to mattify and refine skin throughout the day. Featherweight on application, it immediately reduces the appearance of dark circles and discolorations, leaving skin slightly brightened and flawless. Available in 12 shades.
What else you need to know:
Size: 0.16 oz | 5 ml
Awards: - Best Clean Concealer, Glamour Magazine (2020)

Nutmeg Sc4

Dark with warm golden undertones.

What it is: A lightweight, creamy concealer that delivers medium coverage with a silky, serum-like texture that blends seamlessly into the skin.
How it works: Enriched with stabilized vitamin C and albizia julibrissin bark extract, True Skin Serum Concealer protects the skin from free radicals and environmental damage while helping to firm, soothe and nourish the skin’s surface. Mastic, a resin from a tree that grows on the Greek island of Chios, works to mattify and refine skin throughout the day. Featherweight on application, it immediately reduces the appearance of dark circles and discolorations, leaving skin slightly brightened and flawless. Available in 12 shades.
What else you need to know:
Size: 0.16 oz | 5 ml
Awards: - Best Clean Concealer, Glamour Magazine (2020)

Birch Sc7

The shade: Classic oxblood with a neutral undertone.
What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and vibrant berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Rumba

Light medium with warm, peachy undertones.

What it is: A clean foundation that weightlessly delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe leaf, rosehip, jojoba and marula oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
Similar shades:

- True Skin Serum Concealer in Suma SC1.5 - Super Serum Skin Tint SPF 40 in Ora ST6, Diaz ST7
What else you need to know:
Size: 1 fl oz | 30 ml
Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Bowen Sf4

Medium with neutral undertones.

What it is: ILIA's True Skin Serum Foundation is a weightless foundation that delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe leaf, rosehip, jojoba and marula oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
Similar shades:
- True Skin Serum Concealer in Lotus SC2.5 - Super Serum Skin Tint SPF 40 in Paloma ST9
What else you need to know:
Size: 1 fl oz | 30 ml
Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Chios Sf6

The shade: Petal pink with a warm undertone.
What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and vibrant berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Rococco

Light nude with warm champagne pearl.
What it is: A clean and highly-pigmented liquid eyeshadow that transforms into a weightless, metallic powder.
How it works: Glides like a cream, dries like a powder. This liquid eyeshadow swipes on effortlessly and instantly locks in place without creasing. Sweep the cushiony wand along your eyelid for a bold metallic payoff, or gently blend it out for a more diffused wash.
Crafted with skin-smoothing Horse Chestnut Flower and antioxidant-rich Honokiol (Magnolia Bark Extract) for a 99% natural, water-based formula that doesn’t crease or budge.

0.12 fl oz | 3.5 ml

Glaze

The shade: Berry brown with a cool undertone.

What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and classic berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Wild Aster

Deep Rose Gold.

What it is: A clean, talc-free finely milled powder that delivers an illuminating glow.
How it works: Buttery soft textures blend easily and can create a subtle shimmer or a more dramatic highlight. Metallic finish adds depth and dimension to high points of face. Includes a built in mirror for easy, on-the-go application.
0.23 oz | 6.6 g.

Starstruck

Medium dark with neutral, warm undertones.

What it is: A clean foundation that weightlessly delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe leaf, rosehip, jojoba and marula oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
Similar shades:
- True Skin Serum Concealer in Nutmeg SC4 - Super Serum Skin Tint SPF 40 in Kokkini ST12
What else you need to know:
Size: 1 fl oz | 30 ml
Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Maraca Sf9

Medium with golden undertones.

What it is: A lightweight, creamy concealer that delivers medium coverage with a silky, serum-like texture that blends seamlessly into the skin.
How it works: Enriched with stabilized vitamin C and albizia julibrissin bark extract, True Skin Serum Concealer protects the skin from free radicals and environmental damage while helping to firm, soothe and nourish the skin’s surface. Mastic, a resin from a tree that grows on the Greek island of Chios, works to mattify and refine skin throughout the day. Featherweight on application, it immediately reduces the appearance of dark circles and discolorations, leaving skin slightly brightened and flawless. Available in 12 shades.
What else you need to know:
Size: 0.16 oz | 5 ml
Awards: - Best Clean Concealer, Glamour Magazine (2020)

Kava Sc3

Light medium with golden undertones.
Need help finding your shade? Email us a make-up free photo at for a personal consultation.

What it is: ILIA's True Skin Serum Foundation is a weightless foundation that delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe Leaf, Rosehip, Jojoba and Marula Oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
Similar shades:

- True Skin Serum Concealer in Suma SC1.5 - Super Serum Skin Tint SPF 40 in Ora ST6
What else you need to know:
Size: 1 fl oz | 30 ml

Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Corsica Sf3.5

Medium dark with warm golden undertones.

What it is: A clean foundation that weightlessly delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe leaf, rosehip, jojoba and marula oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
Similar shades:
- True Skin Serum Concealer in Bayberry SC5 - Super Serum Skin Tint SPF 40 in Kamari ST13
What else you need to know:
Size: 1 fl oz | 30 ml
Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Bonaire Sf9.5

Light medium with peachy neutral undertones.

What it is: A lightweight, creamy concealer that delivers medium coverage with a silky, serum-like texture that blends seamlessly into the skin.
How it works: Enriched with stabilized vitamin C and albizia julibrissin bark extract, True Skin Serum Concealer protects the skin from free radicals and environmental damage while helping to firm, soothe and nourish the skin’s surface. Mastic, a resin from a tree that grows on the Greek island of Chios, works to mattify and refine skin throughout the day. Featherweight on application, it immediately reduces the appearance of dark circles and discolorations, leaving skin slightly brightened and flawless. Available in 12 shades.
What else you need to know:
Size: 0.16 oz | 5 ml
Awards: - Best Clean Concealer, Glamour Magazine (2020)

Lotus Sc2.5

Sage green with a soft gold shift.
What it is: A clean and highly-pigmented liquid eyeshadow that transforms into a weightless, metallic powder.
How it works: Glides like a cream, dries like a powder. This liquid eyeshadow swipes on effortlessly and instantly locks in place without creasing. Sweep the cushiony wand along your eyelid for a bold metallic payoff, or gently blend it out for a more diffused wash.
Crafted with skin-smoothing Horse Chestnut Flower and antioxidant-rich Honokiol (Magnolia Bark Extract) for a 99% natural, water-based formula that doesn’t crease or budge.

0.12 fl oz | 3.5 ml