Light with neutral undertones.

What it is: ILIA's True Skin Serum Foundation is a weightless foundation that delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe leaf, rosehip, jojoba and marula oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
Similar shades:

- True Skin Serum Concealer in Suma SC1.5 - Super Serum Skin Tint SPF 40 in Formosa ST4
What else you need to know:
Size: 1 fl oz | 30 ml

Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Find clean makeup and cosmetics at ILIA Beauty. ILIA Beauty offers clean makeup that makes your skin look &amp; feel alive.

ILIA Beauty

Tavarua Sf2

Title

Beauty & Wellness

What it is: A game-changing cream blush and lip color in one—stays dewy on cheeks and transforms to a modern-matte finish on lips.
How it works: A little color goes a long way. Made with jojoba and coconut oil, this two-in-one lip and cheek cream nourishes skin and blends out to a soft wash of color. With a precise metal applicator for fuss-free application on-the-go.
What else you need to know:
Size: 0.23 fl oz | 7 ml
About this shade: Bright deep berry with cool undertones that brings a natural looking flush to deep or olive skin tones.
Awards: - Best Green Makeup, Elle International (2021) - Best Cream Blush , NewBeauty (20 20 ) - Best Lipstick, PureWow (2019)

Please note that some of the Color Haze Multi-Use Pigment components have the incorrect weight printed on the tube as 0.16 fl oz | 5ml. These products are full size and the fill-weight is 0.23 fl oz | 7ml.

Sing

The shade: A universally-flattering soft gold that leaves a sun kissed appearance. Suitable for all skin tones.
What is it: A serum highlighter that delivers a dewy glow with blue light protection.

How it works: Liquid Light is a unique gel based formula that illuminates, and gives a natural dewy finish to the skin. Vegan and cleanly formulated with a blend of organic and natural botanicals the serum-like consistency melts into skin and provides a boost of freshness on contact with a soft wash of metallic glow. Marine actives help protect against UV light and pollution.
What else you need to know:
Size: 0.5 fl oz | 15 ml
Color: Nova (soft gold)
Awards: - Best Highlighter, Refinery29 (2019) - Best Highlighter, InStyle Magazine (2019)

Nova

Our first ever clean, classic black ( carbon black free ) liquid liner with a flexible, finely pointed felt tip. Create a barely there tight line or a bolder cat eye with ease and lasting definition. Our quick dry precision liner stays put from day to night without smudges, feathering or running. Water resistant.
0.01 fl oz | 0.55 ml

Midnight Express

Medium with golden undertones.
Need help finding your shade? Email us a make-up free photo at for a personal consultation.
What it is: ILIA's True Skin Serum Foundation is a weightless foundation that delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe Leaf, Rosehip, Jojoba and Marula Oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
Similar shades:
- True Skin Serum Concealer in Nutmeg SC4 - Super Serum Skin Tint SPF 40 in Kokkini ST12

What else you need to know:
Size: 1 fl oz | 30 ml

Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Bedarra Sf8.5

The shade: Soft pink with a cool undertone.

What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and classic berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Rosette

Lip Makeup

Medium dark with warm golden undertones.

What it is: A lightweight, creamy concealer that delivers medium coverage with a silky, serum-like texture that blends seamlessly into the skin.
How it works: Enriched with stabilized vitamin C and albizia julibrissin bark extract, True Skin Serum Concealer protects the skin from free radicals and environmental damage while helping to firm, soothe and nourish the skin’s surface. Mastic, a resin from a tree that grows on the Greek island of Chios, works to mattify and refine skin throughout the day. Featherweight on application, it immediately reduces the appearance of dark circles and discolorations, leaving skin slightly brightened and flawless. Available in 12 shades.
What else you need to know:
Size: 0.16 oz | 5 ml
Awards: - Best Clean Concealer, Glamour Magazine (2020)

Mesquite Sc6

The shade: A universally flattering warm nude color with peachy undertones and a hint of brown for a natural looking flush.
What it is: A creamy, on-the-go formula for a soft wash of color on your cheek and lip.
How it works: Seamlessly blends into lips and cheeks thanks to a soft, buttery texture that instantly melts upon contact. An easy-wearing and incredibly versatile formula, our Multi-Sticks warm up and flatter a range of skin tones, adding a pretty, fresh finish to the complexion. Apply with your fingertips or a densely packed brush for a natural, skin-texture finish

What else you need to know:

Size: 0.15 oz | 4.5 g.
Color: Dreamer (warm nude)
Awards: - Best Multi-Use, Byrdie's Eco Beauty Awards (2019)

Dreamer

The shade: Neutral rose with pink and brown undertones, perfect and versatile on all skin tones.
What it is: A creamy, on-the-go formula for a soft wash of color on your cheek and lip.
How it works: Seamlessly blends into lips and cheeks thanks to a soft, buttery texture that instantly melts upon contact. An easy-wearing and incredibly versatile formula, our Multi-Sticks warm up and flatter a range of skin tones, adding a pretty, fresh finish to the complexion. Apply with your fingertips or a densely packed brush for a natural, skin-texture finish

What else you need to know:

Size: 0.15 oz | 4.5 g.
Color: Lady Bird (a neutral rose)
Awards: - Best Multi-Use, Byrdie's Eco Beauty Awards (2019)

Lady Bird

Antique gold.
What it is: A clean and highly-pigmented liquid eyeshadow that transforms into a weightless, metallic powder.
How it works: Glides like a cream, dries like a powder. This liquid eyeshadow swipes on effortlessly and instantly locks in place without creasing. Sweep the cushiony wand along your eyelid for a bold metallic payoff, or gently blend it out for a more diffused wash.
Crafted with skin-smoothing Horse Chestnut Flower and antioxidant-rich Honokiol (Magnolia Bark Extract) for a 99% natural, water-based formula that doesn’t crease or budge.

0.12 fl oz | 3.5 ml

Gleam

Soft Gold.
What it is: A clean, talc-free finely milled powder that delivers an illuminating golden glow.
How it works: Buttery soft textures blend easily and can create a subtle shimmer or a more dramatic highlight. Metallic finish adds depth and dimension to high points of face. Includes a built in mirror for easy, on-the-go application.
0.23 oz | 6.6 g.

Decades

The shade: A warm nude with neutral undertones that shows best on fair to light skin tones.

What it is: A creamy pigment for lip and cheek that can build in intensity or blend out to a soft wash of color.
How it works: A unique, cleanly formulated cream based formula for cheeks and lip that can build in color intensity, or blend out to a soft wash of color. Dries down to a natural matte finish on lips. Choose your level of color payoff by dialing up the intensity with a few bold swipes or blend out for a soft haze of color.
What else you need to know:
Size: 0.23 fl oz | 7 ml
Color: Waking Up (warm nude)
Awards
- Best Cream Blush, NewBeauty (2020) - Best Lipstick, PureWow (2019)

Please note that some of the Color Haze Multi-Use Pigment components have the incorrect weight printed on the tube as 0.16 fl oz | 5ml. These products are full size and the fill-weight is 0.23 fl oz | 7ml.

Waking Up

What it is: A creamy, on-the-go formula for a soft wash of color on your cheek and lip.
How it works: Seamlessly blends into lips and cheeks thanks to a soft, buttery texture that instantly melts upon contact. An easy-wearing and incredibly versatile formula, our Multi-Sticks warm up and flatter a range of skin tones, adding a pretty, fresh finish to the complexion. Apply with your fingertips or a densely packed brush, like our Perfecting Buff Brush, for a natural, skin-texture finish

What else you need to know:

Size: 0.15 oz | 4.5 g.
About this shade: Hot tangerine with bright peachy undertones, ideal for warm-toned skin.
Awards: - Best Multi-Use, Byrdie's Eco Beauty Awards (2019) - Best Blush, Allure's Readers' Choice Awards (2021)

I Put A Spell On You

The shade: Soft Lavender.
What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties that leaves lips soft, smooth and anything but sticky.
What else you need to know: Drench your lips in moisture, cushion them in comfort. Active levels of hyaluronic acid and a blend of powerful botanicals deliver deep hydration with each wear. Lips instantly feel fuller, smoother and softer with a natural, glossy sheen that blends to a wash of color. Experience a surge of smooth.
0.14 fl oz | 4.3 ml

Maybe Violet

An instant pick-me-up that brings life to your skin! We like to call it a 1 minute face lift as it instantly gives a soft, subtle light to all the right points of the face and body. No sparkles, no glitter, just pure dew.
0.15oz | 4.5 g

Summertime

What it is: Natural volumizing brow gel. Thickens, fills and sculpts brows into place. Available in 3 universally flattering shades. How it works: A buildable, tinted brow gel that offers soft, flexible hold without the shine. A blend of clean ingredients and organic botanicals conditions brows with a light, creamy formula that doesn’t stiffen or flake. What else you need to know: The dual-sided brush has small bristles that easily groom brows into place with ease and control for a look that lasts all day.
0.13 fl oz | 3.8 ml

Medium Brown

Black.
Our cleanly formulated (carbon black free) soft tip gel eyeliner glides effortlessly and allows you to blend out easily before setting. Once set, it stays put. Saturated and water resistant, this formula has the precision of a gel with the ease of a pencil.
0.01 oz | 0.4 g

Twilight

The shade: Berry Mauve.
What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties that leaves lips soft, smooth and anything but sticky.
What else you need to know: Drench your lips in moisture, cushion them in comfort. Active levels of hyaluronic acid and a blend of powerful botanicals deliver deep hydration with each wear. Lips instantly feel fuller, smoother and softer with a natural, glossy sheen that blends to a wash of color. Experience a surge of smooth.
0.14 fl oz | 4.3 ml

Linger

The shade: A soft rose gold that leaves a multi-dimensional glow. Ideal for medium to deep skin tones.
What is it: A serum highlighter that delivers a dewy glow with blue light protection.
How it works: Liquid Light is a unique gel based formula that illuminates, and gives a natural dewy finish to the skin. Vegan and cleanly formulated with a blend of organic and natural botanicals the serum-like consistency melts into skin and provides a boost of freshness on contact with a soft wash of metallic glow. Marine actives help protect against UV light and pollution.

What else you need to know:
Size: 0.5 fl oz | 15 ml
Color: Astrid (Rose Gold)
Awards: - Best Highlighter, Refinery29 (2019) - Best Highlighter, InStyle Magazine (2019)

Astrid

The shade: Fire red with a warm undertone.
What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and vibrant berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Flame

What it is: A clean, light-coverage, tinted mineral SPF 40 serum that boosts skincare benefits.

How it works: Your tinted SPF will never be the same. This first-of-its-kind formula fuses skincare, makeup, and sun protection into one easy step: a weightless serum that leaves your skin looking like skin. Features SPF 40 coverage with Non-Nano Zinc Oxide to safely shield skin from UVA, UVB, UVC, blue light and infrared rays.
Created with a blend of Hyaluronic Acids, plant-based Squalane, and Niacinamide, ILIA's Skin Tint evens tone, softens fine lines and imperfections, and dries down to a natural, dewy finish. And this super serum doesn’t stop there: it also creates a natural barrier for your skincare—sealing in hydration, plumping skin, and boosting any antioxidant effectiveness by 200%. Plus, it’s silicone-free, fragrance-free, chemical screen-free, oil-free, non-comedogenic, and safe for sensitive skin. This is SPF, made super.
Similar shades:
- True Skin Serum Foundation in Montserrat SF10 - True Skin Serum Concealer in Cayenne SC6.5
What else you need to know:
Size: 1 fl oz | 30 ml
Color: Pavones ST16
Awards: - Best Clean Foundation, Allure (2020) - Best Clean Foundation, Glamour (2020) - Best Makeup with Clean Sunscreen, Elle (2020) - Best Foundation, Byrdie Eco Beauty Awards (2020) - Hottest Launches of 2020, OK! Magazine (2020) - Best Tinted Moisturizer, Shape (2020) - Beauty Innovator Award, Refinery29 (2020) - Best Natural Skin Tint, Prevention (2021)
Currently only available to ship in the USA.

Pavones St16

Medium dark with red, golden undertones.

What it is: A clean foundation that weightlessly delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe leaf, rosehip, jojoba and marula oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
Similar shades:
- True Skin Serum Concealer in Mesquite SC6 - Super Serum Skin Tint SPF 40 in Dominica ST14
What else you need to know:
Size: 1 fl oz | 30 ml

Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Montserrat Sf10

The shade: Burnt Coral.
What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties that leaves lips soft, smooth and anything but sticky.
What else you need to know: Drench your lips in moisture, cushion them in comfort. Active levels of hyaluronic acid and a blend of powerful botanicals deliver deep hydration with each wear. Lips instantly feel fuller, smoother and softer with a natural, glossy sheen that blends to a wash of color. Experience a surge of smooth.
0.14 fl oz | 4.3 ml

Tahiti

The shade: Soft coral red with a warm undertone.
What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and vibrant berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Grenadine

Natural Volumizing Brow Gel. Thickens, fills and sculpts brows into place. Available in 3 universally flattering shades.
A buildable, tinted brow gel that offers soft, flexible hold without the shine. A blend of clean ingredients and organic botanicals conditions brows with a light, creamy formula that doesn’t stiffen or flake. The dual-sided brush has small bristles that easily groom brows into place with ease and control for a look that lasts all day.
0.13 fl oz | 3.8 ml

Blonde

The shade: Bold magenta with a cool undertone.
What it is: A richly pigmented vegan lipstick that delivers lasting coverage in one smooth application.
What else you need to know: Clean color, high pigment, and performance driven. We reimagined our lipsticks to be long-wearing, truly hydrating and provide full coverage in just one swipe. Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick we've ever made.
A balanced mix of classic shades including soft nudes, bold reds, and classic berries offers a solid block of color with even textures and smooth, creamy finishes. Lips are left feeling supple and cared for even after several hours of wear.
0.14 oz | 4 g

Knockout

The shade: Tropical Pink.
What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties that leaves lips soft, smooth and anything but sticky.
What else you need to know: Drench your lips in moisture, cushion them in comfort. Active levels of hyaluronic acid and a blend of powerful botanicals deliver deep hydration with each wear. Lips instantly feel fuller, smoother and softer with a natural, glossy sheen that blends to a wash of color. Experience a surge of smooth.
0.14 fl oz | 4.3 ml

Petals

The shade: Neutral nude.
What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties that leaves lips soft, smooth and anything but sticky.
What else you need to know: Drench your lips in moisture, cushion them in comfort. Active levels of hyaluronic acid and a blend of powerful botanicals deliver deep hydration with each wear. Lips instantly feel fuller, smoother and softer with a natural, glossy sheen that blends to a wash of color. Experience a surge of smooth.
0.14 fl oz | 4.3 ml

Only You

Light medium with neutral, warm undertones.

What it is: ILIA's True Skin Serum Foundation is a weightless foundation that delivers buildable, light to medium coverage with a velvety finish.
How it works: A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels. Aloe leaf, rosehip, jojoba and marula oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance. Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
Similar shades:
- True Skin Serum Concealer in Yucca SC2, Lotus SC2.5 - Super Serum Skin Tint SPF 40 in Shela ST8
What else you need to know:
Size: 1 fl oz | 30 ml

Awards: - Best Natural Foundation, InStyle Magazine (2019) - Best Natural Anti-Aging Foundation, Business Insider (2019)

Salina Sf5

Gray lavender with pink and purple pearl.
What it is: A clean and highly-pigmented liquid eyeshadow that transforms into a weightless, metallic powder.
How it works: Glides like a cream, dries like a powder. This liquid eyeshadow swipes on effortlessly and instantly locks in place without creasing. Sweep the cushiony wand along your eyelid for a bold metallic payoff, or gently blend it out for a more diffused wash.
Crafted with skin-smoothing Horse Chestnut Flower and antioxidant-rich Honokiol (Magnolia Bark Extract) for a 99% natural, water-based formula that doesn’t crease or budge.

0.12 fl oz | 3.5 ml