Name: Nike: Better Is Temporary
Brand: MOCA | The Museum of Contemporary Art
Price: 89.95 USD
Availability: InStock

At Nike, the desire to be the best is a journey, not a destination—better is always temporary.
Phaidon commemorates the company’s influence with Nike: Better is Temporary , a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with “Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability.​
The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book’s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book’s bonus chapter, “Crafting Color.”​
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, ​ Nike: Better is Temporary ​will serve as a manual of innovation and inspiration for generations to come.
Hardback 9 × 12 ¼ inches (31 × 23 cm) 320 pages 500 color illustrations Published by Phaidon January 2021

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MOCA | The Museum of Contemporary Art

Nike: Better Is Temporary

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