Name: Airline Visual Identity 1945-1979
Brand: MOCA | The Museum of Contemporary Art
Price: 400.00 USD
Availability: InStock

By M.C Huhne
A look at the glamour of the Jet Age and the graphics that sold it.
Airline Visual Identity 1945-1975 looks at the most imaginative, influential designs of the airlines' commercial art from the “golden age of flying.” It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining research and presentations of hundreds of aviation posters, photos and illustrations. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Saul Bass, and advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period. To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used.
Published by Callisto Publishers, 2015 Hardcover, 436 pages, 200g Fedrigoni paper Dimensions: 12 x 2 x 16 inches

The Museum of Contemporary Art Los Angeles Store features books, gifts, and art-related products to support the museum's exhibitions and programs.

MOCA | The Museum of Contemporary Art

Airline Visual Identity 1945-1979

More Like This

People Also Viewed