Show your love for elephants with our Save the Elephants bracelet! For each bracelet sold, we’ll donate 5% of the purchase price* to The Elephant Sanctuary, a Tennessee- based nonprofit that provides captive elephants with individualized care, the companionship of a herd, and the opportunity to live out their lives in a safe haven. The Elephant Sanctuary also raises public awareness of the complex needs of elephants in captivity, as well as the crisis facing elephants in the wild.
If you'd like to learn more about our Charity donation percentages, click here.

Founded in Costa Rica, each purchase helps provide full-time jobs for artisans worldwide! Shop Pura Vida for the latest handmade bracelets and accessories.

Pura Vida Bracelets

Save The Elephants

Title

Bracelets

Slay your seaside style with our Shell Ring Stack. This set of four silver designs includes our best-selling Shell Ring, plus a turquoise beaded piece and two textured, stackable styles. Wear them all together for a beautiful beach-day look, or mix and match for something a little more low-key.

Shell Ring Stack

Size

Rings

Sandy feet look so much cuter when you’re wearing one of our Original Anklets. Designed to look like our best-selling Original bracelets, these are the everyday bracelets you’ll be wearing by the pool and to the beach all summer long.

Daybreak Anklet

Anklets

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Born To Be Wild

Our first ever reversible ring! Available in silver and rose gold with mother of pearl chips embedded in the enamel for a sparkling swell. Flip it upside down to match your mood or ‘fit.

Reversible Enamel Wave Ring

Color

Introducing the newest piece in our killer wave collection: the Coast Necklace! Available in silver, rose gold and gold finishes, this short-chain style features a gnarly wave-shaped charm that’s perfect for all your surf adventures (or just laying by the pool). Pair it with our Coast Cuff for a surfer-chic style.

Coast Necklace

Necklaces

Hakuna Matata

Marina Blue & White Bracelet

Step one in looking like a mermaid: Wear our Multi Gem Pearl Choker! This ultra-elegant design features a delicate silver or rose gold chain accented with shimmering pearl beads. Wear it solo for a simple beach-day look, or match it to our Pearl and Shell Earrings for the chicest seaside style.

Multi Gem Pearl Choker

Necklaces: Chokers

Outshine any constellation in our Seeing Stars Choker. Available in two shimmering metal finishes—silver or rose gold—this statement-making style features a continuous strand of star charms for the most magical cosmic look.

Seeing Stars Choker

Show off your killer surf style everywhere you go with this gnarly trio of pins. The set includes a surfboard, pineapple and beach scene pin, and gives off a care-free, adventure-loving vibe that’ll totally make waves.

Surf Check Pin Set

Women

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel. Every anklet is unique and hand-made therefore a slight variation in color combination may occur.

Hakuna Matata Anklet

No need to wake up in time to see the sun rise when you can wear our Rising Sun Ring instead. This etched, signet-style ring comes in two metal finishes—silver and gold—and is designed to easily stack with other styles for a layered look.

Rising Sun Ring

Talk about love at first sight! Our Open Heart Stud Earrings come with two cutout heart studs that’ll leave you totally smitten. Wear ‘em with our Open Heart Charm Bracelet and Ring for the perfect pairing.

Open Heart Stud Earrings

Earrings: Studs

Sweet Valley Bracelet

Our Half Flat Woven Bracelet is a simple style that adds a little texture to every stack. This woven design lends a pop of color that looks perfect with our Original and charm bracelets.

Half Flat Woven Bracelet

Have some fun in the sun with our playful Sunflower Seed Bead Anklet. This seed bead design features bright sunflowers that'll have you dancing in a flower field all year long.

Sunflower Seed Bead Anklet

The Sea Turtle Conservancy, the world’s oldest sea turtle research and conservation group, carries out worldwide programs to conserve and recover sea turtle populations through research, education, advocacy and protection of the natural habitats. 5% of the purchase price* will be donated to Sea Turtle Conservancy.
If you'd like to learn more about our Charity donation percentages, click here.

Save The Sea Turtles

Ocean Sunrise

One way to make your favorite PV piece even more special? By customizing it with your own message! Our engravable Bar Necklace comes in two finishes—silver or rose gold—with a delicate chain that’s super chic and feminine. Plus, you can personalize it with your name, an important date, a funny saying or cute symbols!

Engravable Bar Necklace

Necklaces: Bar

Beach Life Bracelet

We teamed up with Vera Bradley to create this limited-edition face mask that combines our breezy, beachside vibes with Vera Bradley's super-cute (and iconic) style. With a bright blue hue and tropical floral design, our non-medical face masks are made from 100% cotton and are soft, breathable and comfortable to wear.
With two layers of fabric, they feature a slip opening to insert a disposable filter (sold separately). Soft, white elastic ear straps are easy to adjust. Mask is machine washable. Please note, mask helps reduce exposure to dust, allergens, germs and bodily fluids; however, mask is not a respirator and will not eliminate the risk of contracting disease or infection.
5% of the purchase price will be donated to Direct Relief, a humanitarian aid organization that provides protective gear and essential medical items to health workers on the front lines responding to COVID-19.
*If you'd like to learn more about our Charity donation percentages, click here. *Discount valid only on specific selected items. No coupon code required; discount will automatically be applied to select products in cart. Cannot be combined with any other offers or discounts. Does not apply to previous purchases. Final Sale. Sale ends January 16, 2022 at 11:59 PM PDT (January 17 at 8:59 AM CET).

Pura Vida X Vera Bradley Face Mask

Citrus Surfline

Our Seeing Stars Band Ring will have you have you doing just that! This space-chic style comes in a rose gold and silver finish with a continuous star band that adds all the celestial charm.

Seeing Stars Band Ring

Need an anklet statement for your next beach day? Our new Dangling Gem Chain Anklet features a silver dainty chain with enough dangling amazonite stones on it to send you straight to beachtown heaven and back. And to top it off, each stone is 100% genuine so no two look alike!

Dangling Gem Chain Anklet

Oceanic Preservation Society (OPS) is dedicated to protecting our oceans and planet for future generations. It exposes complex global environmental issues and promotes advocacy through the use of film, photography, storytelling and social media collaboration. 5% of the purchase price* will be donated to Oceanic Preservation Society.
If you'd like to learn more about our Charity donation percentages, click here.

For The Oceans

Sometimes the smallest pieces make the biggest statement. Case in point: Our Gemstone Triangle Stud Earrings. Available in rose gold with moonstone—these studs take any outfit from so-so to soooo cool. P.S. The gemstones are 100% genuine, so every pair is totally unique!

Gemstone Triangle Stud Earrings

Sandy feet look sooo much better when you’re wearing our Palm Anklet. This beach-bound style is designed with a delicate silver chain and dangling palm tree charms, and is the perfect piece for all your fun in the sun.

Palm Anklet

Metal

Our best-selling Riviera Bracelet is back with a new design! In two classic colors—black and white—it features a pretty Mother of Pearl charm that sharpens your intuition, lowers stress and enhances creativity. Oh, and because each Mother of Pearl is unique, no two bracelets look alike!