Our classic hipster is an ultra-flattering style, designed to fit you beautifully.  Think of this as the “little black dress” of your swim collection.  Clean lines, beautiful fit, befitting of its eponymous name, a classic.

Helen Jon Swimwear, Resort Wear, Beachwear, One-Pieces, Bikinis, Tankinis, Board Shorts, Surf Shirts, Cover Ups. As heard on SiriusXM radio, Business Insider Best Swimsuit for most, eco-friendly, sustainable, slow fashion, recycled yarn, non-medical grade masks, face masks, fabric masks

Helen Jon

Classic Hipster-hanalei

Size

Bikinis

The picture of understated glamour and appeal, our black plunge tortoise one-piece features a neckline that is the just the right amount of sexy. With an amazing fit, lovely tortoise hardware, and a rich fabric and feel, you'll always feel beautiful!

Plunge Tortoise One-piece- Black

One-Piece Swimwear

Our luxurious beanie can be worn with the band folded up or down and even inside-out with the brushed band showing for a soft textured accent. Our incredibly soft eco-friendly fabric has a medium weight to it, and is a perfect way to stay warm while looking effortlessly chic.

Beanie-slate

Resort Wear

The cotton shirt dress you’ll love to wear everywhere. From the pool to dinner, this versatile piece can be worn as a cover-up or an elegantly draped shirt! This item runs large. Please consider this when selecting your size.

Relaxed Shirt Dress-white

A swim skirt that's comfy and cute, flirty and flattering. For the woman who wants more coverage, and prefers a skirt to a short - this might just be your new favorite cover-up!

Swim Skirt Cover-up-black

Classic Hipster-bold Stripe

A unique silhouette for the woman with flair! Sexy and supportive, a swim top with crisscross back straps and just the right amount of cleavage.

Retreat Bra-rhapsody

Our classic hipster is an ultra-flattering style, designed to fit you beautifully. Think of this as the little black dress of your swim collection. Clean lines, beautiful fit, befitting of its eponymous name, a classic. This eye-catching print features a tonal geometric design and pairs beautifully with our navy solid.

Classic Hipster-palm Springs

Look chic and feel luxurious. Our incredibly soft eco-friendly fabric has a medium weight to it, making these joggers perfect for cozying up on days where you need to lounge in an extra layer.

Logan Jogger-slate

Our classic string bikini top is both flirty and flattering. The matte gold end beads and gold strings beautifully compliment the design and fit of our black patterned top. Very feminine.

String Bikini Top-del Carmen

Our classic hipster is an ultra-flattering style, designed to fit you beautifully.  Think of this as the “little black dress” of your swim collection.  Clean lines, beautiful fit, befitting of its eponymous name, a classic. Inspired by the beautiful, seaside resort destination with its same name, this classic scalloped print will be your new summer classic. Pair it back to its sister print, Blue Grotto, or wear it on its own, this timeless print evokes dear memories of shells turned souvenirs.

Classic Hipster-elba Island

Our tunnel side hipster features flirty adjustable side ties, with lovely gold end-beads that complement the richness of the look. Super-flattering, very classic.

Tunnel Side Hipster-navy

Beautiful, modern, and so flattering! Simple, clean lines in the front pair with a flirty and fun adjustable-lace back.

Lace Back Bralette-navy

Tunnel Side Hipster-black

Classic Hipster-zuma

Classic Hipster - Navy

Clean lines that flatter with on-trend double tabs at the sides for an updated look. Wear this hipster with any of our bikini bras or tankini tops to feel amazing and still be stylish at the pool, beach, or wherever water beckons!

Double Tab Side Hipster-corona Del Mar

Stylish, feminine, and ultra-functional, our Beach Break Surf Shirt has a slim fit that stays close to your body without being too snug. Complete with UPF 50+, this shirt has thumb holes to prevent ride-up and provide protection for your hands. Perfect for surfing, paddling, and snorkeling.

Beach Break Surf Shirt-black-upf 50+

Surf Wear

Think "Bond Girl" at the country club. One of our signature looks, featuring beautiful hardware at the hips to create an amazing silhouette. So chic, so flattering, so sexy! A forever favorite. Our Palm Beach print is the perfect combination of feminine florals and classic navy.

Tortoise Hipster-palm Beach

Our board short is feminine, functional and chic. The fabric provides just enough structure to look amazing, and we added a little extra stretch to allow for easy movement. Wear these from pool to patio.

4" Lace-up Board Short - Navy

Our terry cover-up is so soft, unbelievably cozy, and, yes, super-cute. Plus, did we mention that it also has a hood? Easy to wear, to pack, to love!
Flirty and fun-our calypso coral print doesn't miss a beat! This beautiful geo design was inspired by the Caribbean calypso music that takes us straight to the blue waters and white sand beaches of Trinidad. A perfect print to wear in the islands or when you feel like bringing a little island magic home.

Hooded Terry Cover-up-calypso Coral

Classic Hipster-oasis Print

The perfect mix of flirty and elegant. The keyhole front adds a sexy, yet not-too-revealing touch and the angled seaming creates a beautiful hourglass shape.  A truly unique silhouette for the woman who wants to make a splash!

High Neck One-piece-navy

The perfect beach pant, flattering to all body types! The loose, flowy leg feels heavenly to wear. We designed our beach pant with a fold-over waistband that not only looks lovely, but is a tummy flattener as well. Your favorite print is back in black. Inspired by the texture of our favorite rattan bag, this print was designed to pair perfectly back to your favorite solids.

Fold-over Beach Pant-sunset Key-blackupf 50+

Clean lines that flatter with on-trend double tabs at the sides for an updated look. Wear this hipster with any of our bikini bras or tankini tops to feel amazing and still be oh-so stylish at the pool, beach, or wherever water beckons! This eye-catching print features a tonal geometric design and pairs beautifully with our navy solid.

Double Tab Side Hipster-palm Springs

Double Tab Hipster-hanalei

Mix-and-match all in one! Our flirty string bikini has two sides and two colors – for the woman who loves to have choices! Inspired by the organic texture found on your favorite hand-woven straw hat. Our Sunset Key print was artfully painted to evoke the airy, bohemian feel of long summer days on the beach.

Reversible String Bikini Top-sunset Key-kiwi

Relaxed Shirt Dress-black

Our well-crafted slip is perfect with our shirt dresses or any wardrobe piece that needs a little something extra.

Slip-navy

The ultimate in relaxed elegance, you will love the slimming effect of this one-piece. With close attention shown to the little details, including a removable halter strap, a lovely peek-a-boo moment in the back that will beautifully silhouette your shoulder blades, and ruching along the sides, this is sure to become your new favorite one-piece.