A comfortable, full-coverage concealer that gives you coverage right where you want it. It’s made with hydrating, vitamin-rich ingredients and uses the warmth of your skin to blend seamlessly. Cream Concealer comes in ten shades for easy coverage to enhance the look and feel of your skin--not hide it. Bonus: Cream Concealer comes in a sleek refillable compact.
Shelf life: 30 months before opening. 12 months after opening.
Made in Italy
0.08 oz/ 2.5 g

Pure minerals from nature. That's all you're going to find in Alima Pure's mineral makeup products. Shop high quality, natural makeup and pure cosmetics here!

Alima Pure

Cream Concealer

Color

Size

Concealer

Pressed Foundation with Rosehip Antioxidant Complex is a lightweight pressed mineral powder with a velvety, matte finish in a refillable compact for easy, on-the-go application. Pressed Foundation is formulated with finely milled rice and mica powders to provide even, buildable coverage.
Available in full with the compact and as refills.
Shelf life: 30 months before opening. 12 months after opening.
Made in Italy.
0.31oz/ 9.0 g

Pressed Foundation With Rosehip Antioxidant Complex

Foundation

Satin Matte Foundation provides buildable coverage in 45 shades. Created from four hypoallergenic ingredients, to enhance and even the appearance of your skin. Or Find Your Match using one of our curated foundation sample set or individual samples.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.
0.23 oz/ 6.5 g

Satin Matte Foundation

Pressed Eyeshadow with a creamy powder texture in a sleek refillable compact. The silky-smooth powder blends easily for a weightless, long-lasting finish on the lids or as a liner.
Shelf life: 30 months before opening. 12 months after opening.
Made in Italy.
0.08 oz/ 2.5 g

Pressed Eyeshadow

Eye Shadow

A weightless, velvety loose powder mineral concealer that's perfect for providing extra coverage to areas of discoloration and under the eyes, while soothing minerals and gentle pigments hide blemishes and discoloration on even the most sensitive of skin.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.
0.07 oz/ 2 g

Perfect for all skin types, this translucent loose mineral powder has a sheer finish, is weightless, and imparts a subtle soft-focused, airbrushed-like finish to your skin. It can be layered over foundation as a setting powder or worn on its own - your skin will look and feel amazing.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.
0.16 oz/ 5 g

Satin Finishing Powder

Face Powder

Oil Balancing Primer Powder gently absorbs oil and protects the skin, helping your makeup stay fresh all day long. A sheer layer of this all-natural kaolin-based primer powder beneath your foundation is all you need.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.
0.16 oz/ 4.5 g

Oil Balancing Primer Powder

Create the illusion of summer all year round with this blendable, buildable loose mineral bronzer with a lightweight, natural-looking finish. Add depth and warmth to your complexion while enhancing your natural glow.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.
0.15 oz/ 4.5 g

Bronzer

Pure, luscious and richly pigmented, our Loose Mineral Blush comes in two finishes in a range of shades to define and accentuate your cheeks with a healthy wash of color. Luminous Shimmer has a subtly shimmering glow, and Satin Matte has a natural flush.
Shelf life: 36 months after opening.
Made in the USA.
0.15 oz/ 4.5 g

Loose Mineral Blush

Blush

Natural Definition Eye Pencil is a long-lasting, natural eyeliner pencil made with soothing natural oils, waxes, and Chamomile extract to protect the delicate eye area. This eyeliner glides on smoothly, blends easily, and lasts all day.
Shelf life: 36 months before opening. 12 months after opening.
Made in the Czech Republic.
0.04 oz / 1.14 g

Natural Definition Eye Pencil

Eyeliner

Ultra pigmented and versatile, our Loose Mineral Eyeshadow comes in three finishes for easy, buildable coverage that can be customized to be subtle or bold. Luminous Shimmer has a sparkling, metallic finish. Pearluster has a glowing, iridescent finish. Satin Matte has a creamy matte finish that can also be used in brows.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.
Pearluster and Luminous Shimmer - 0.06 oz/ 1.75 g
Satin Matte - 0.07 oz/ 2 g

Loose Mineral Eyeshadow

Our Highlighter is an illuminating loose mineral powder to brighten and accentuate the complexion by imparting a healthy natural glow. Wear it on the cheekbones, bridge of the nose, eyes, and shoulders.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.
0.11 oz/ 3 g

Highlighter

Find your best foundation match ever using one of our exclusive curated sets of Satin Matte Foundation samples. With ten possible shades grouped by skin depth, we are confident your match is just a swatch away.
Each set includes 10 samples of Satin Matte Foundation, the Kabuki Brush, and a $10 credit toward a future Satin Matte Foundation purchase (good for one year after purchase).

WHAT IT IS

10 Satin Matte Foundation samples + Kabuki Brush + $10 off a full-size jar of Satin Matte Foundation = $62.50 total value.
Not tested on animals. Vegan. Formulated without: gluten, fragrance, silicone, parabens, sulfates, synthetic dyes, phthalates, dimethicone, talc, bismuth oxychloride, and nanoparticles.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.

SHADE DESCRIPTIONS

ONE
This set is for you if: you are the fairest of them all. You easily burn in the sun. You likely wear the lightest shade in other brands, or often find shades appear too dark. Fear not, you will easily find a match with this set. Includes: Cool 1, Cool 2, Neutral 1, Neutral 2, Beige 1, Beige 2, Warm 1, Warm 2, Olive 0, Olive 1
TWO
This set is for you if: your skin is fair to light. You may burn with initial sun exposure. You are likely the lightest or second lightest shade in other lines. Includes: Cool 2, Cool 3, Neutral 2, Neutral 3, Beige 2, Beige 3, Warm 2, Warm 3, Olive 1, Olive 1.5
THREE
This set is for you if: you have light skin. You can build a tan with regular exposure, but may initially burn. Perhaps you wear the second or third shade in most other lines. Includes: Cool 3, Cool 4, Neutral 3, Neutral 3.5, Beige 3, Beige 4, Warm 3, Warm 4, Olive 1.5, Olive 2
FOUR
This set is for you if: you have light-medium skin, rarely burn, and tan well. If you often fall in between light and medium shades depending on the season, you’ll find a match in here. Includes: Cool 4, Cool 5, Neutral 3.5, Neutral 4, Beige 4, Beige 5, Warm 4, Warm 5, Olive 2, Olive 3
FIVE
This set is for you if: you have a true medium skin tone. You tan easily and never burn. Includes: Cool 5, Cool 6, Neutral 4, Neutral 5, Beige 5, Beige 6, Warm 5, Warm 6, Olive 3, Olive 4
SIX
This set is for you if: your skin is medium to deep. While your skin may deepen with sun exposure, you don't burn.  Includes: Cool 6, Cool 7, Neutral 5, Neutral 6, Beige 6, Beige 7, Warm 6, Warm 7, Olive 4, Olive 5
SEVEN
This set is for you if: your skin tone is deep. You are likely the deepest or next-to-deepest shade in other foundation lines. Includes: Cool 7, Cool 8, Neutral 6, Neutral 7, Beige 7, Beige 8, Warm 7, Warm 8, Olive 5, Olive 6
EIGHT
This set is for you if: you may have had trouble finding a deep enough shade in the past. This set has a selection of deeply pigmented shades to match your rich skin tone. Includes: Cool 8, Cool 9, Neutral 7, Neutral 8, Beige 8, Beige 9, Warm 8, Warm 9, Olive 6, Olive 7

HOW IT WORKS

It’s simple. Select a Find Your Match set based on the depth of your skin tone. Use the Kabuki Brush to swatch each shade down your cheek and onto your jawline. Compare each shade in a well-lit setting (ideally with natural light). Look for the shade that blends seamlessly into your skin. Enjoy your best match ever.

INGREDIENTS

Mica (CI 77019), Titanium Dioxide (CI 77891), Zinc Oxide (CI 77947), Iron Oxides (CI 77491, CI 77492, CI 77499).

Find Your Match

Natural Definition Mascara is a richly-pigmented, high-performance mascara that defines and enhances lashes beautifully. Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush. The rubber-bristled wand defines and separates so lashes stay clump-free.
Shelf life: 24 months before opening. 6 months after opening.
Made in the USA.
0.28 oz / 8 g

Natural Definition Mascara

Mascara

Velvet Lipstick is made with a luxe blend of natural oils and waxes, to moisturize and saturate your lips in rich, hydrating color, leaving a comfortable, semi-matte finish. Velvet Lipstick performs like a lipstick, but feels more like a balm.
Shelf life: 30 months before opening. 12 months after opening.
Made in the USA.
0.14oz/ 4.0g

Velvet Lipstick

Lip Makeup

Radiant Finishing Powder is a fusion of highlighter and translucent loose finishing powder. It brightens the skin and creates natural luminosity. Use it all over for a luminous, dewy, glow, or layer on cheeks and eyes for a subtly radiant look.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.
0.17 oz/ 5 g

Radiant Finishing Powder

Smooth + Prime preps the face, creating the base for smooth long-lasting makeup application. It prevents creasing and fading for a shine-free finish. Smooth + Prime is formulated to enhance your natural glow before you apply foundation. It is ideal for those with oily and/or combination skin.
Shelf life: 30 months before opening. 6 months after opening.
Made in Italy.
1.01 fl oz/ 30 ml

Smooth + Prime

Title

Face Makeup

Eye Primer prepares the eye area for eye makeup by helping eyeshadow adhere to the lid, so it lasts longer and never budges. Pair it with your favorite eyeshadow.
Shelf life: 30 months before opening. 6 months after opening.
Made in Italy
0.23 fl oz/ 7 ml

Eye Primer

Eye Makeup

Natural Definition Brow Pencil is a creamy, blendable pencil designed to fill and define eyebrows. The precise application is great for subtle enhancement to bold definition. It glides on easily, blends beautifully, and lasts all day.
Shelf life: 36 months before opening. 12 months after opening.
Made in the Czech Republic.
0.04 oz / 1.14 g

Natural Definition Brow Pencil

Eyebrow

Find your foundation match at home with the help of our Satin Matte Foundation Samples. Created from four hypoallergenic ingredients, our buildable mineral foundation enhances your complexion while evening your skin tone. With 45 shades, there is a match for everyone.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.

Satin Matte Foundation Samples

Color Balancing Primer Powders enhance and brighten your complexion while minimizing the appearance of discoloration and redness.
Shelf life: 60 months before opening. 36 months after opening.
Made in the USA.
0.16 oz/ 4.5 g

Color Balancing Primer Powder

The ideal multi-tasking brush for blending in small areas. Apply Highlighter or eyeshadow for a diffused wash of color and an even finish.
Fluffy, tapered bristles give a diffused, silky finish that adds natural lightness to the cheekbones, brow bone, and Cupid’s bow. Pair with Highlighter or any of our eyeshadows.
Measures: 5.375" brush with .75" bristles.
Made in China.

Highlighter Brush

The Alima Pure staple foundation brush for expertly blended coverage and a polished finish. Silky Taklon bristles blend foundation for light to medium buildable coverage. Pairs with Satin Matte Foundation, Pressed Foundation with Rosehip Antioxidant Complex, Primer Powder, and Satin Finishing Powder.
Measures: 5.5" brush with 1.25" bristles.
Made in China.

Foundation Brush

The go-to multipurpose eyeshadow brush for gently sweeping pigment onto the lids and browbone. Dense fluffy bristles deliver a subtle wash of color across the lid. Lay a base shade, or softly layer your favorite eyeshadows. Pairs with any of our eyeshadows.
Measures: 5.75" brush with .625" bristles.
Made in China.

Allover Shadow Brush

Blend. Play. Glow.
These ultra-lush Cream Highlighters come in two prismatic shades to wake up your skin with a wash of glossy, soft shimmer and fresh radiance. Available in a refillable compact.
Shelf life: 30 months before opening. 12 months after opening.
Made in Italy.
0.08 oz/ 2.5 g

Cream Highlighter

The Powder Brush's dense domed bristles blend and buff face powders to create a smooth, even finish. The bristles blend face powders for enhanced control and buildable coverage. Pairs with any of our face powders.
Measures: 5.25" with 1.25" bristles.
Made in China.

Powder Brush

The Blush Brush features smooth, flexible bristles for a soft flush of color. Fluffy bristles designed to fit the apples of your cheeks provide expert blush and bronzer application. Pair it with your Loose Mineral Blush, Highlighter, and Bronzer.
Measures: 5.5" brush with 1.5" bristles.
Made in China.

Blush Brush

This versatile angled blending brush is designed to hug the natural curves and contours of your face. The Sculpting Brush is ideal for applying blush, bronzer, or highlighter. Blend along the cheekbones, temples, or over the bridge of the nose to add a hint of blush or glow to your look.
Measures: 5.5" with 1.25" bristles.
Made in China.

Sculpting Brush

Makeup Tools

The Flat Top Brush's densely packed bristles offer medium-to-full coverage and sculpting. It evenly builds fuller foundation coverage of your Satin Matte Foundation or Pressed Foundation with Rosehip Antioxidant Complex.
Measures: 4.75" with .75" bristles.
Made in China.

Flat Top Brush

A spiral-bristled brush for grooming brows and defining eyelashes. It combs and shapes the brows to frame the face. Use upward, outward strokes to lift and groom the brows, and then fill and shape with Natural Definition Brow Pencil or your favorite brow powder. Brush through again with the Spoolie to blend product.
Measures: 5" brush with .75" bristles.
Made in China.