Our silky smooth liquid eye liner uses rich pigment from black tea leaves to line and define your eyes with deep, dramatic color. This formula is water-resistant, smudge-proof, and long-lasting for all day wear. Made with hydrating aloe and nourishing cocoa butter and free of artificial fragrances, chemical preservatives, and toxic petrochemical dyes. Gentle enough for sensitive eyes.

100% PURE is the most healthy and most nourishing food for your skin made from pure, organic nutrients. Free of anything synthetic or anything artificial.

100% Pure

Long Last Liquid Eye Liner

Color

Eyeliner

Youth-revitalizing neck cream concentrated with hydrolyzed quinoa promotes elasticity for a firmer, more lifted neck. Retinol reduces the appearance of lines and wrinkles, niacinamide brightens and balances tone, and olive squalane and hyaluronic acid lock in hydration for smooth, supple skin.

Retinol Restorative Neck Cream

Title

Moisturizer

Our Better Naked Palette amplifies rosy, taupe, and beige toned nudes alongside shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin-beneficial plants. This palette features 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin rich fruit and vegetable pigments – not synthetic dyes. Palette includes:

Fox: Beige luminescent powder with pearly-gold shimmer

Bunni: Rosy nude blush with warm undertones

Kitty: Golden eye shadow with warm shimmer

Bear: Milk chocolate brown eye shadow with rosy undertones

Butterfly: Rich taupe eye shadow with charcoal undertones

Fruit Pigmented® Better Naked Palette

Eye Shadow

This rich and creamy cleanser moisturizes and nourishes while gently washing away impurities. Loaded with silky smooth argan oil, with infusions of anti-aging rosehip and antioxidant-rich açai. Leaves skin super soft and supple, without stripping healthy lipids or moisture. Free of sulfates and harsh detergents, which are especially harmful to both dry and sensitive skin.

Argan Oil Creamy Cleanser

Cleanser

Silicone-free, antioxidant infused face primer diffuses pores and illuminates, while creating a base for flawless, long lasting makeup application. This dewy and glowy primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.Made with anti-aging resveratrol, nourishing vitamin E, and intensely hydrating aloe.

Luminous Primer

Primer

Fermented rice water (Sake) is rich in enzymes, amino acids, malic acid, minerals and vitamins to brighten, gently exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen the appearance of dark spots, and brighten for glowing skin. Washes away makeup and other impurities without stripping or dehydrating.

Fermented Rice Water Cleanser

Our cruelty-free and vegan Fruit PigmentedÂ® Â Lip Gloss delivers glamorous shine while giving you supple, juicy lips. Made with deeply moisturizing vitamin E and antioxidant-rich pigments from fresh fruit. Available in 5 silky, semi-sheer shades.Â

Fruit Pigmented® Lip Gloss

Lip Makeup

Multi-tasking brow gel to shape, fill, and perfect. Natural pigments from cocoa beans and black tea leaves create natural-looking color and texture, while conditioning biotin and strengthening Pro-vitamin B5 encourage fuller brows and healthier hair growth.

Long Last Brows

Eyebrow

This daily serum is designed to replace lost moisture, while giving skin a healthier glow. Fermented rice water (Sake) is rich in enzymes, amino acids, malic acid, minerals, and vitamins, to deeply soften and nourish skin. A concentration of white mulberry, shiitake mushroom, licorice and citrus evens skin tone, lessens the appearance of dark spots and brightens.

Fermented Rice Water Serum

Serum

This cruelty-free BB cream's hydrating formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish.. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.

Bb Cream

Foundation

Intensely hydrating, skin-soothing facial mask uses refreshing cucumber and powerful hyaluronic acid to replenish dry skin. Made with anti-inflammatory and antioxidant-rich green tea, to help soothe and protect. The "hydrogel" mask material is composed of 95% organic aloe juice and 5% plant cellulose, to intensely quench and soothe skin. The hydrogel material will thin as you wear it, as hydration is literally transferred from the mask into your skin. This innovative hydrogel technology assists in delivering active ingredients, and aids in nutrient absorption for more targeted skin nourishment.

Green Tea Water Bomb Mask

Size

Facial Masks

Argan oil is naturally rich in vitamin E, phenols, carotenes, squalene, and essential fatty acids to deeply moisturize, nourish, and soften. All natural and cruelty-free All natural and cruelty-free argan oil's restorative nutrients are beneficial for application all over the body, including face, around the eyes, dÃ©colletÃ©, hands, and even your hair.

Argan Oil

Shampoo & Conditioner

Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter.

Lip Caramel

Deeply moisturizing shampoo gently cleanses while restoring essential nutrients and hydration to dry, thirsty hair. Made with supremely hydrating aloe vera, rose hydrosol, and cucumber to quench thirsty strands. Coconut oil and seaweed collagen lock in essential moisture to restore healthy bounce and shine. This natural shampoo formula also includes horsetail plant to restore hair strength, and nourishing biotin to support healthy growth and volume. This sulfate-free shampoo is safe and gentle enough for color treated hair.

Glossy Locks Moisture Drench Shampoo

Deeply purifying charcoal clay facial cleanser in a base of detoxifying, pore minimizing bamboo charcoal and skin purging clay.Washes away makeup and other impurities while refreshing skin and banishing excess oil, without stripping or dehydrating. Anti-bacterial essential oils of spearmint, lemongrass and skin brightening lemon water invigorate and give you a healthy, glowing complexion.

Charcoal Clay Cleanser

Blemish & Acne Treatment

Our original Pretty Naked Palette is a beloved 100% PURE beauty staple! This fruit pigmented® palette celebrates neutral tones and soft shimmer to enhance and beautify your complexion. Includes 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin-rich fruit and vegetable pigments – not synthetic dyes. Palette includes:

Pink Champagne: Pink luminescent powder with pearly-gold shimmer

Pretty Naked: Peachy nude blush

Flax Seed: Pale pink-nude eye shadow with taupe undertone

Toffee: Taupe-grey eye shadow with silver undertone

Chestnut: Rich, bronze-chocolate eye shadow with rosy undertone

Fruit Pigmented® Pretty Naked Palette

An effective serum for visibly reducing dark spots and age spots, without the use of chemical lighteners or bleaching agents. Evens skin tone with highly effective, safe and natural ingredients like sake, matsutake mushroom, lime, and papaya. This all natural dark spot remover includes hydrating aloe juice and moisturizing, restorative rosehip oil.

Dark Spot Remover

Supremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. With a base of water-rich aloe vera and soothing rose hydrosol, this coconut butter lotion replenishes lost hydration. Ultra rich cocoa butter, avocado butter, and blackcurrant oil coat skin with essential moisture to fortify skin's delicate lipid barrier, effectively relieving dry, itchy skin. This thick and creamy body butter is infused with the scent of sweet, tropical coconut.

Coconut Whipped Body Butter

Body Lotion & Oil

An innovative matte lipstick formula that keeps lips moisturized all day long while providing stunning, long-lasting color. Formulated with chocolate and antioxidant-rich fruit pigments like cherry, blueberry, and peach. Made with a nourishing blend of cocoa butter, shea butter, and vitamin E to moisturize and protect delicate lips from dryness.
Discount will be applied to item of equal or lesser value. Enter code BOGO50 at checkout to receive discount. Code cannot be combined with any other discount code, including Purist Perks or Purist Pro. Offer not valid on previous purchases.

Fruit Pigmented® Cocoa Butter Matte Lipstick

Creamy color correctors made in a concealing base of ingredients like turmeric, matcha green tea, and real fruit pigments. A base of nourishing olive squalane helps to give an ultra lightweight finish that feels like real skin, while delivering complete color-correcting coverage. This luxurious and silky formula won’t crease, cake, or accentuate lines and wrinkles.
Peach: The illuminating peach color corrector perfectly brightens dark circles and dull skin.

Yellow: The yellow color corrector dramatically corrects blue / purple hues and lightens dark under eye circles.

Green: The matcha green tea color corrector perfectly corrects redness.

2nd Skin Corrector

Face Makeup

Vegan and ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Clean and cruelty-free tinted moisturizer colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

Fruit Pigmented® Tinted Moisturizer

Potent, stabilized vitamins work synergistically to lessen appearance of fine lines and wrinkles, increase firmness and elasticity, and brighten and even skin tone. Niacinamide and Vitamin C are two anti-aging superstars but not usually formulated together because of their different pH levels. However, we formulated with Magnesium Ascorbyl Phosphate: the highest quality, most stable form of Vitamin C, which has a pH balance of 6 â€” the same as Niacinamide. This allows the two vitamins to work harmoniously to restore a youthful, glowing complexion.

Multi-vitamin + Antioxidants Potent Pm Serum

This hydrating natural conditioner leaves hair silky smooth and full of shine, while lessening frizz and breakage. This fortifying formula is designed to strengthen with biotin and detangle with coconut oil, for smoother strands and easier styling. Nettle and orange fiber promote a healthy, flake-free scalp and shiny, ultra glossy hair. This sulfate-free conditioner is safe and gentle enough for even color treated hair.

Glossy Locks Glossing Conditioner

Ultra hydrating hydrogel mask stars anti-inflammatory caffeine, to calm redness and restore dry, sun-damaged skin. The "hydrogel" mask material is composed of 95% organic aloe juice and 5% plant cellulose, to intensely quench and soothe skin. The hydrogel material will thin as you wear it, as hydration is literally transferred from the mask into your skin. This innovative hydrogel technology assists in delivering active ingredients, and aids in nutrient absorption for more targeted skin nourishment.

Caffeine Mask

The highest quality plant oils and concentrated multi-vitamins make this nightly treatment a corrective anti-aging powerhouse. Stabilized multi-vitamins and potent antioxidants work synergistically to drastically lessen the appearance of lines and wrinkles; balance uneven skin tone; promote a more glowing complexion; support cellular regeneration, and promote collagen and elastin production for firmer, more youthful looking skin.

VITAMIN C - Boosts collagen and elastin production to increase firmness and elasticity; brightens
RETINOL - Lessens the appearance of lines and wrinkles; firms; evens and brightens skin tone; lightens dark / age / sun spots
VITAMIN E - Protects from and minimizes the appearance of free radical, environmental damage
COQ10 - Works to repair sun damage; potent antioxidant
VITAMIN D3 - Promotes skin cell repair; anti-inflammatory

Multi-vitamin + Antioxidants Pm Facial Oil

Our ultra rich, non-greasy hand cream is formulated to deeply moisturize and soften hard working hands. Made in a base of decadent cocoa, avocado, and shea butters and instilled with anti-aging vitamins and super fruits to promote more supple, youthful looking skin. Infused with the clean and calming scent of French lavender.

French Lavender Hand Buttercream

Hand Lotion & Cream

Daily protective serum concentrated with organic green tea and a potent dose of EGCG, the key phytonutrient in green tea. Green tea is an antioxidant that can help to delay signs of aging such as sagging skin, sun damage, age spots, lines, and wrinkles. Green tea's caffeine content can also calm redness, reduce the appearance of dark circles and puffiness under eyes, and enliven dull complexions.

Green Tea Egcg Concentrate Serum

Supremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. A base of water-rich aloe vera and soothing rose hydrosol replenishes lost hydration. Ultra rich cocoa butter, avocado butter, and blackcurrant oil coat skin with essential moisture to fortify skin's delicate lipid barrier, effectively relieving dry, itchy skin. This thick and creamy body butter is infused with the scent of sweet, decadent vanilla.

Vanilla Bean Whipped Body Butter

Rich, luxurious face cream drenches skin with deep moisture while delivering nutrient-rich sea minerals, antioxidants, amino acids, vitamins, and other beneficial trace elements for a healthier, softer complexion. Skin-plumping seaweed polysaccharides and red algae lock in long-lasting hydration for abundantly supple, nourished skin.

Restorative Sea Culture Extra Riche Créme

Stunning powder highlighters use light-reflecting minerals and gemstones to create glowing, luminous skin. Colored from antioxidant-rich fruit pigments, and made with skin-softening avocado and cocoa butters. These radiant luminizers are laced with the superfine powder of multifaceted gemstones like sunstone, moonstone, pyrite, and opal.